{"id":8735,"date":"2024-01-03T10:22:19","date_gmt":"2024-01-03T09:22:19","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=8735"},"modified":"2024-01-03T10:22:20","modified_gmt":"2024-01-03T09:22:20","slug":"commerce-conversationnel","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/","title":{"rendered":"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition"},"content":{"rendered":"\n<p>Le\u00a0<strong>commerce conversationnel<\/strong>\u00a0est une technique marketing qui inclut des interactions avec le client via une\u00a0<strong>messagerie<\/strong>, notamment via des\u00a0<strong>technologies conversationnelles<\/strong>\u00a0comme les\u00a0<strong><a href=\"https:\/\/botnation.ai\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbots<\/a><\/strong>. Appel\u00e9 aussi\u00a0<strong>bot conversationnel<\/strong>, il permet une mise en relation instantan\u00e9e d\u2019une entreprise avec ses clients via l&rsquo;IA, tout en lib\u00e9rant les \u00e9quipes de cette charge. Un chatbot\u00a0peut tenir\u00a0des\u00a0<strong>conversations personnalis\u00e9es<\/strong>\u00a0avec chaque internaute qui le sollicite. L\u2019<strong>exp\u00e9rience d\u2019achat<\/strong>\u00a0sur un site qui pratique le commerce conversationnel est meilleure. Vous envisagez cette solution pour votre\u00a0<strong>site e-commerce<\/strong>\u00a0? On vous explique en quoi c\u2019est une excellente id\u00e9e !<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#Definition_du_commerce_conversationnel\" >D\u00e9finition du commerce conversationnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#Avantages_du_commerce_conversationnel\" >Avantages du commerce conversationnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#Reussir_son_commerce_conversationnel\" >R\u00e9ussir son commerce conversationnel<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definition_du_commerce_conversationnel\"><\/span>D\u00e9finition du commerce conversationnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le commerce conversationnel est un concept qui exploite les avanc\u00e9es technologiques, en particulier l&rsquo;intelligence artificielle ax\u00e9e&nbsp;<strong>NLP<\/strong>. Un robot sur mesure instaure des&nbsp;<strong>dialogues fluides et pertinents<\/strong>&nbsp;avec les clients d\u2019une entreprise. Il vise \u00e0 cr\u00e9er des interactions naturelles.<\/p>\n\n\n\n<p>L\u2019objectif du commerce conversationnel est d&rsquo;<strong><a href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\">offrir une exp\u00e9rience client exceptionnelle<\/a><\/strong>. Les chatbots sont capables de comprendre le langage naturel, d\u2019interpr\u00e9ter les demandes, et de r\u00e9pondre aux questions des clients avec pr\u00e9cision et rapidit\u00e9. Cette approche interactive permet une accessibilit\u00e9 24\/7. Elle va bien au-del\u00e0 des services marketing traditionnels ! C\u2019est un excellent moyen de se d\u00e9marquer de la concurrence.<\/p>\n\n\n\n<p>Les bots conversationnels transforment la mani\u00e8re dont les&nbsp;<strong>transactions commerciales<\/strong>&nbsp;et le&nbsp;<strong>support client<\/strong>&nbsp;sont abord\u00e9s. L\u2019exp\u00e9rience pour le consommateur se fait plus personnalis\u00e9e, instantan\u00e9e et efficace. Il garde un bon souvenir de la marque apr\u00e8s son achat.<\/p>\n\n\n\n<p>Le commerce conversationnel est l\u2019avenir du marketing en ligne. D\u2019ailleurs, plus de 70 % des consommateurs s\u2019attendent \u00e0 interagir avec un chatbot dans le cadre d\u2019un processus d\u2019achat. Vous doutiez encore de la n\u00e9cessit\u00e9 de cr\u00e9er le v\u00f4tre ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avantages_du_commerce_conversationnel\"><\/span>Avantages du commerce conversationnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis.webp\" alt=\"Suivi colis commerce conversationnel\" class=\"wp-image-8743\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis.webp 800w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis-300x300.webp 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis-150x150.webp 150w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/chatbot-suivi-colis-768x768.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Le commerce conversationnel apporte des b\u00e9n\u00e9fices des deux c\u00f4t\u00e9s de l&rsquo;\u00e9quation commerciale :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une efficacit\u00e9 accrue pour les entreprises en&nbsp;<strong>lib\u00e9rant du temps aux \u00e9quipes<\/strong><\/li>\n\n\n\n<li>Une&nbsp;<strong>exp\u00e9rience utilisateur am\u00e9lior\u00e9e<\/strong>&nbsp;pour les clients gr\u00e2ce \u00e0 la&nbsp;<strong>bonne configuration du chatbot<\/strong>&nbsp;et la&nbsp;<strong>rapidit\u00e9&nbsp;des \u00e9changes<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Du c\u00f4t\u00e9 des entreprises, l&rsquo;<strong>automatisation des t\u00e2ches<\/strong>&nbsp;est l\u2019atout majeur du commerce conversationnel. Les chatbots g\u00e8rent efficacement les requ\u00eates courantes, \u00e0 toute heure du jour et de la nuit. Cette disponibilit\u00e9 24\/7 permet un support client constant et imm\u00e9diat, ce qui renforce la satisfaction du consommateur et fid\u00e9lise la client\u00e8le.<\/p>\n\n\n\n<p>La personnalisation repr\u00e9sente un autre avantage essentiel du commerce conversationnel. L\u2019analyse des donn\u00e9es des clients permet aux chatbots de proposer des recommandations pertinentes \u00e0 chacun. Les r\u00e9ponses sont adapt\u00e9es aux besoins individuels. L&rsquo;engagement et la fid\u00e9lit\u00e9 des clients est amplifi\u00e9e ! <a href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-lead-generation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les leads se font plus nombreux<\/a>.<\/p>\n\n\n\n<p>Pour les consommateurs, les avantages sont tout aussi importants. La rapidit\u00e9 des r\u00e9ponses fournies par les assistants virtuels contribue \u00e0 une r\u00e9solution instantan\u00e9e des probl\u00e8mes. L&rsquo;exp\u00e9rience utilisateur est am\u00e9lior\u00e9e. La&nbsp;<strong>disponibilit\u00e9 multicanale<\/strong>&nbsp;offre aux consommateurs la libert\u00e9 de choisir leur plateforme de communication pr\u00e9f\u00e9r\u00e9e. La marque est pr\u00e9sente o\u00f9 il se trouve. C\u2019est un confort pour lui, pourquoi irait-il voir ailleurs ?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reussir_son_commerce_conversationnel\"><\/span>R\u00e9ussir son commerce conversationnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La r\u00e9ussite d&rsquo;un commerce conversationnel repose sur plusieurs \u00e9l\u00e9ments :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La strat\u00e9gie de marketing digitale<\/li>\n\n\n\n<li>La technologie utilis\u00e9e<\/li>\n\n\n\n<li>La compr\u00e9hension des besoins des clients pour une r\u00e9ponse adapt\u00e9e.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Choisir le bon\u00a0<strong>canal de communication<\/strong>\u00a0est primordial. Comprendre\u00a0<strong>o\u00f9 se trouvent\u00a0vos\u00a0clients<\/strong>\u00a0et quels sont leurs r\u00e9seaux de pr\u00e9dilection est essentiel pour \u00e9tablir une pr\u00e9sence efficace. Le chatbot peut \u00eatre int\u00e9gr\u00e9 \u00e0 des\u00a0<strong>messageries instantan\u00e9es<\/strong>, aux r\u00e9seaux sociaux comme <a href=\"https:\/\/blog2.botnation.ai\/fr\/messenger\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, Messenger et <a href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, ou \u00e0 son\u00a0<strong>site internet<\/strong>.<\/p>\n\n\n\n<p>Adapter les conversations en fonction des pr\u00e9f\u00e9rences et des comportements des clients participe \u00e0 cr\u00e9er une&nbsp;<strong>exp\u00e9rience conversationnelle<\/strong>&nbsp;plus engageante. Les assistants virtuels \u00e9voluent en fonction des besoins changeants de la cible d\u2019une marque. C\u2019est un processus constant d\u2019analyse des interactions pass\u00e9es et d&rsquo;ajustement des r\u00e9ponses et des algorithmes.<\/p>\n\n\n\n<p>\u00c9valuer l&rsquo;efficacit\u00e9 du commerce conversationnel permet d&rsquo;apporter des ajustements pertinents. Pour cela, il est recommand\u00e9 de suivre les indicateurs de performance (KPI) comme :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le taux de r\u00e9solution<\/li>\n\n\n\n<li>Le taux de satisfaction client<\/li>\n\n\n\n<li>Le taux d&rsquo;engagement.<\/li>\n<\/ul>\n\n\n\n<p>L&rsquo;humain est au centre de cette \u00e9quation. Bien que les chatbots soient des outils puissants, ils ne peuvent pas remplacer totalement les interactions humaines. Utilis\u00e9es au bon moment, elles renforcent le lien \u00e9motionnel avec le client. M\u00ealer l\u2019IA et l\u2019humain est toujours une strat\u00e9gie gagnante pour un&nbsp;<strong>commerce conversationnel r\u00e9ussi<\/strong>&nbsp;!<\/p>\n\n\n\n<p>Lorsqu\u2019il est int\u00e9gr\u00e9 \u00e0 une strat\u00e9gie marketing globale, le commerce conversationnel offre une exp\u00e9rience client in\u00e9dite. La marque renforce sa position sur son march\u00e9 et se d\u00e9marque de ses concurrents.<\/p>\n\n\n\n<p>Vous souhaitez profiter de la force de conversion d\u2019un chatbot ? Commencez d\u00e8s maintenant la cr\u00e9ation de votre chatbot avec notre plateforme en ligne no-code, simple et intuitive.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Le\u00a0commerce conversationnel\u00a0est une technique marketing qui inclut des interactions avec le client via une\u00a0messagerie, notamment via des\u00a0technologies conversationnelles\u00a0comme les\u00a0chatbots. Appel\u00e9 aussi\u00a0bot conversationnel, il permet une mise en relation instantan\u00e9e d\u2019une &hellip; <\/p>\n","protected":false},"author":1,"featured_media":8740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,41],"tags":[],"class_list":["post-8735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot","category-home_actu_fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA<\/title>\n<meta name=\"description\" content=\"Le\u00a0commerce conversationnel\u00a0est une technique marketing qui inclut des interactions avec le client via une\u00a0messagerie, notamment via des\u00a0technologies conversationnelles\u00a0comme les\u00a0chatbots.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA\" \/>\n<meta property=\"og:description\" content=\"Le\u00a0commerce conversationnel\u00a0est une technique marketing qui inclut des interactions avec le client via une\u00a0messagerie, notamment via des\u00a0technologies conversationnelles\u00a0comme les\u00a0chatbots.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botnationAI\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-03T09:22:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-03T09:22:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/commerce-conversationnel.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"781\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Amandine Carpentier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@l_love_y0u\" \/>\n<meta name=\"twitter:site\" content=\"@botnationai\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amandine Carpentier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/\"},\"author\":{\"name\":\"Amandine Carpentier\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#\\\/schema\\\/person\\\/2d617349293f41f91c76f9f8b01915da\"},\"headline\":\"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition\",\"datePublished\":\"2024-01-03T09:22:19+00:00\",\"dateModified\":\"2024-01-03T09:22:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/\"},\"wordCount\":891,\"publisher\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/commerce-conversationnel.webp\",\"articleSection\":[\"Chatbot\",\"home_actu_fr\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/\",\"name\":\"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/commerce-conversationnel.webp\",\"datePublished\":\"2024-01-03T09:22:19+00:00\",\"dateModified\":\"2024-01-03T09:22:20+00:00\",\"description\":\"Le\u00a0commerce conversationnel\u00a0est une technique marketing qui inclut des interactions avec le client via une\u00a0messagerie, notamment via des\u00a0technologies conversationnelles\u00a0comme les\u00a0chatbots.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/commerce-conversationnel.webp\",\"contentUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/commerce-conversationnel.webp\",\"width\":1200,\"height\":781,\"caption\":\"commerce conversationnel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/commerce-conversationnel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/\",\"name\":\"Botnation AI\",\"description\":\"Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#organization\",\"name\":\"Botnation AI\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/botnation_ai_logo_mini-1.png\",\"contentUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/botnation_ai_logo_mini-1.png\",\"width\":167,\"height\":35,\"caption\":\"Botnation AI\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/botnationAI\",\"https:\\\/\\\/x.com\\\/botnationai\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/botnation\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#\\\/schema\\\/person\\\/2d617349293f41f91c76f9f8b01915da\",\"name\":\"Amandine Carpentier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g\",\"caption\":\"Amandine Carpentier\"},\"description\":\"Passionate about writing, my strong involvement in the marketing and technology sectors, especially chatbot and conversational marketing, allows me to write content on many subjects.\",\"sameAs\":[\"https:\\\/\\\/botnation.ai\\\/\",\"https:\\\/\\\/x.com\\\/l_love_y0u\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA","description":"Le\u00a0commerce conversationnel\u00a0est une technique marketing qui inclut des interactions avec le client via une\u00a0messagerie, notamment via des\u00a0technologies conversationnelles\u00a0comme les\u00a0chatbots.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/","og_locale":"fr_FR","og_type":"article","og_title":"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA","og_description":"Le\u00a0commerce conversationnel\u00a0est une technique marketing qui inclut des interactions avec le client via une\u00a0messagerie, notamment via des\u00a0technologies conversationnelles\u00a0comme les\u00a0chatbots.","og_url":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/","og_site_name":"Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA","article_publisher":"https:\/\/www.facebook.com\/botnationAI","article_published_time":"2024-01-03T09:22:19+00:00","article_modified_time":"2024-01-03T09:22:20+00:00","og_image":[{"width":1200,"height":781,"url":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/commerce-conversationnel.webp","type":"image\/webp"}],"author":"Amandine Carpentier","twitter_card":"summary_large_image","twitter_creator":"@l_love_y0u","twitter_site":"@botnationai","twitter_misc":{"\u00c9crit par":"Amandine Carpentier","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#article","isPartOf":{"@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/"},"author":{"name":"Amandine Carpentier","@id":"https:\/\/blog2.botnation.ai\/fr\/#\/schema\/person\/2d617349293f41f91c76f9f8b01915da"},"headline":"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition","datePublished":"2024-01-03T09:22:19+00:00","dateModified":"2024-01-03T09:22:20+00:00","mainEntityOfPage":{"@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/"},"wordCount":891,"publisher":{"@id":"https:\/\/blog2.botnation.ai\/fr\/#organization"},"image":{"@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#primaryimage"},"thumbnailUrl":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/commerce-conversationnel.webp","articleSection":["Chatbot","home_actu_fr"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/","url":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/","name":"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA","isPartOf":{"@id":"https:\/\/blog2.botnation.ai\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#primaryimage"},"image":{"@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#primaryimage"},"thumbnailUrl":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/commerce-conversationnel.webp","datePublished":"2024-01-03T09:22:19+00:00","dateModified":"2024-01-03T09:22:20+00:00","description":"Le\u00a0commerce conversationnel\u00a0est une technique marketing qui inclut des interactions avec le client via une\u00a0messagerie, notamment via des\u00a0technologies conversationnelles\u00a0comme les\u00a0chatbots.","breadcrumb":{"@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#primaryimage","url":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/commerce-conversationnel.webp","contentUrl":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2024\/01\/commerce-conversationnel.webp","width":1200,"height":781,"caption":"commerce conversationnel"},{"@type":"BreadcrumbList","@id":"https:\/\/blog2.botnation.ai\/fr\/commerce-conversationnel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog2.botnation.ai\/fr\/"},{"@type":"ListItem","position":2,"name":"Qu\u2019est-ce que le commerce conversationnel ? D\u00e9finition"}]},{"@type":"WebSite","@id":"https:\/\/blog2.botnation.ai\/fr\/#website","url":"https:\/\/blog2.botnation.ai\/fr\/","name":"Botnation AI","description":"Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA","publisher":{"@id":"https:\/\/blog2.botnation.ai\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog2.botnation.ai\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/blog2.botnation.ai\/fr\/#organization","name":"Botnation AI","url":"https:\/\/blog2.botnation.ai\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/blog2.botnation.ai\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/01\/botnation_ai_logo_mini-1.png","contentUrl":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/01\/botnation_ai_logo_mini-1.png","width":167,"height":35,"caption":"Botnation AI"},"image":{"@id":"https:\/\/blog2.botnation.ai\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/botnationAI","https:\/\/x.com\/botnationai","https:\/\/www.linkedin.com\/company\/botnation"]},{"@type":"Person","@id":"https:\/\/blog2.botnation.ai\/fr\/#\/schema\/person\/2d617349293f41f91c76f9f8b01915da","name":"Amandine Carpentier","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g","caption":"Amandine Carpentier"},"description":"Passionate about writing, my strong involvement in the marketing and technology sectors, especially chatbot and conversational marketing, allows me to write content on many subjects.","sameAs":["https:\/\/botnation.ai\/","https:\/\/x.com\/l_love_y0u"]}]}},"_links":{"self":[{"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/posts\/8735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/comments?post=8735"}],"version-history":[{"count":0,"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/posts\/8735\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/media\/8740"}],"wp:attachment":[{"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/media?parent=8735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/categories?post=8735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog2.botnation.ai\/fr\/wp-json\/wp\/v2\/tags?post=8735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}