{"id":831,"date":"2020-01-26T14:43:14","date_gmt":"2020-01-26T13:43:14","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=831"},"modified":"2022-09-15T14:12:52","modified_gmt":"2022-09-15T13:12:52","slug":"chatbot-prospection-b2b","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/fr\/chatbot-prospection-b2b\/","title":{"rendered":"Les b\u00e9n\u00e9fices d&rsquo;un chatbot pour la prospection B2B"},"content":{"rendered":"\n<p><strong>Mehdi Boudjemaa<\/strong>, CRO (Conversion Rate Optimization) Manager au sein de l&rsquo;<strong><a href=\"https:\/\/www.awe.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agence AWE<\/a> <\/strong>nous fait part de son retour d&rsquo;exp\u00e9rience sur la conception d&rsquo;un chatbot pour la prospection B2B sur <strong>BOTNATION.<\/strong> Gr\u00e2ce \u00e0 ce dispositif, Botnation a remport\u00e9 le prix du <a href=\"https:\/\/blog2.botnation.ai\/fr\/meilleur-dispositif-conversationnel\/\">meilleur dispositif conversationnel<\/a> !<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-prospection-b2b\/#Quel_a_ete_le_processus_de_creation_de_ce_chatbot\" >Quel a \u00e9t\u00e9 le processus de cr\u00e9ation de ce chatbot ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-prospection-b2b\/#Pourquoi_avoir_choisi_la_solution_Botnation\" >Pourquoi avoir choisi la solution Botnation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-prospection-b2b\/#Avez-vous_pu_mesurer_des_premiers_resultats\" >Avez-vous pu mesurer des premiers r\u00e9sultats ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-prospection-b2b\/#Auriez-vous_quelques_conseils_a_donner_a_une_entreprise_qui_souhaite_egalement_lancer_un_chatbot\" >Auriez-vous quelques conseils \u00e0 donner \u00e0 une entreprise qui souhaite \u00e9galement lancer un chatbot ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"quel-a-ete-le-processus-de-creation-de-ce-chatbot\"><span class=\"ez-toc-section\" id=\"Quel_a_ete_le_processus_de_creation_de_ce_chatbot\"><\/span>Quel a \u00e9t\u00e9 le processus de cr\u00e9ation de ce chatbot ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>AWE a mis en place une strat\u00e9gie de positionnement sur le secteur B2B en proposant des outils de \u00ab\u00a0leads generation\u00a0\u00bb que cela soit sur <a href=\"https:\/\/blog2.botnation.ai\/fr\/wordpress\/\">les sites web<\/a> des clients ou leurs pages Facebook.<\/p>\n\n\n\n<p>Les chatbots permettent d&rsquo;optimiser la conversion des prospects en effa\u00e7ant le c\u00f4t\u00e9 formulaire d&rsquo;inscription tout en fluidifiant la collecte d&rsquo;une information (lead) ou la validation d&rsquo;une inscription.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pourquoi-avoir-choisi-la-solution-botnation\"><span class=\"ez-toc-section\" id=\"Pourquoi_avoir_choisi_la_solution_Botnation\"><\/span>Pourquoi avoir choisi la solution Botnation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le tout premier chatbot d&rsquo;AWE a \u00e9t\u00e9 r\u00e9alis\u00e9 sur <a href=\"\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOTNATION<\/a> en seulement quelques jours et les suivants bien plus rapidement en capitalisant sur l&rsquo;exp\u00e9rience r\u00e9colt\u00e9e. J&rsquo;appr\u00e9cie particuli\u00e8rement le support qui est tr\u00e8s efficace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"avez-vous-pu-mesurer-des-premiers-resultats\"><span class=\"ez-toc-section\" id=\"Avez-vous_pu_mesurer_des_premiers_resultats\"><\/span><br>Avez-vous pu mesurer des premiers r\u00e9sultats ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gr\u00e2ce au reporting sur l&rsquo;outil Botnation mais \u00e9galement la facilit\u00e9 de la liaison avec des solutions d&rsquo;analytics, nous constatons une hausse moyenne de la conversion de +32% par rapport aux formulaires du site. Etant donn\u00e9 que le chatbot est plus human-friendly qu&rsquo;un formulaire, il est davantage plus compl\u00e9t\u00e9.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"auriez-vous-quelques-conseils-a-donner-a-une-entreprise-qui-souhaite-egalement-lancer-un-chatbot\"><span class=\"ez-toc-section\" id=\"Auriez-vous_quelques_conseils_a_donner_a_une_entreprise_qui_souhaite_egalement_lancer_un_chatbot\"><\/span><br>Auriez-vous quelques conseils \u00e0 donner \u00e0 une entreprise qui souhaite \u00e9galement lancer un chatbot ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avant de cr\u00e9er votre chatbot, nous recommandons de r\u00e9unir les \u00e9quipes marketing et commerciales afin de d\u00e9terminer le r\u00e9el besoin des internautes. Cr\u00e9ez plusieurs sc\u00e9narii et fa\u00eetes tester votre chatbot \u00e0 un panel (en interne par exemple) avant de le mettre en ligne. Cela va vous permettre de cr\u00e9er un chatbot pertinent pour vos visiteurs.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Mehdi Boudjemaa, CRO (Conversion Rate Optimization) Manager au sein de l&rsquo;Agence AWE nous fait part de son retour d&rsquo;exp\u00e9rience sur la conception d&rsquo;un chatbot pour la prospection B2B sur BOTNATION. &hellip; <\/p>\n","protected":false},"author":1,"featured_media":832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[61],"class_list":["post-831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages","tag-top"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les b\u00e9n\u00e9fices d&#039;un chatbot pour la prospection B2B - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA<\/title>\n<meta name=\"description\" content=\"&quot;Un chatbot efface le cot\u00e9 formulaire pour le rendre plus humain.&quot; 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