{"id":3205,"date":"2022-05-30T11:31:13","date_gmt":"2022-05-30T10:31:13","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=3205"},"modified":"2022-05-30T11:31:14","modified_gmt":"2022-05-30T10:31:14","slug":"guide-marketing-viral","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/fr\/guide-marketing-viral\/","title":{"rendered":"Quel est l&rsquo;int\u00e9r\u00eat du marketing viral ?"},"content":{"rendered":"\n<p>Le marketing a tellement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es. Il utilise aujourd\u2019hui des outils et des m\u00e9thodes modernes qui s&rsquo;appliquent sur son nouveau domaine, le digital ! Toutefois, malgr\u00e9 les avanc\u00e9es technologiques, le bouche-\u00e0-oreille est toujours pr\u00e9sent, m\u00eame sur la toile. Il est appel\u00e9 : marketing viral.<\/p>\n\n\n\n\n\n<p>Le <a href=\"https:\/\/blog2.botnation.ai\/fr\/inbound-marketing\/\">marketing viral consiste<\/a> \u00e0 faire passer le message d&rsquo;un destinataire initial \u00e0 d&rsquo;autres consommateurs (coll\u00e8gues, proches, amis, etc.). L&rsquo;offre se diffuse d&rsquo;un individu \u00e0 un autre, comme un \u00ab\u00a0virus\u00a0\u00bb, d&rsquo;o\u00f9 le nom ! La recommandation de l&rsquo;offre peut \u00eatre spontan\u00e9e et l\u00e0, c&rsquo;est l&rsquo;originalit\u00e9 et l&rsquo;innovation qui motive le marketing viral, ou induite via le processus de parrainage.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/fr\/guide-marketing-viral\/#Definition_du_marketing_viral\" >D\u00e9finition du marketing viral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/fr\/guide-marketing-viral\/#Que_doit-on_savoir_sur_le_marketing_viral\" >Que doit-on savoir sur le marketing viral ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/fr\/guide-marketing-viral\/#Comment_creer_une_campagne_de_marketing_viral\" >Comment cr\u00e9er une campagne de marketing viral ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/fr\/guide-marketing-viral\/#Comment_reussir_son_marketing_viral\" >Comment r\u00e9ussir son marketing viral ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definition_du_marketing_viral\"><\/span>D\u00e9finition du marketing viral<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En fait, le marketing viral est tr\u00e8s simple. Il s&rsquo;agit de recommander une marque ou un produit<strong> aupr\u00e8s de son entourag<\/strong><strong>e<\/strong> en ciblant une cat\u00e9gorie donn\u00e9e de <a href=\"https:\/\/blog2.botnation.ai\/fr\/methodologie-inbound-marketing\/\">clients au cours d&rsquo;une campagne de marketing<\/a>.<\/p>\n\n\n\n<p>Les r\u00e9cepteurs se transforment en diffuseurs, et l&rsquo;information se diffuse, comme une propagation d&rsquo;un virus ! Par contre, pour que le <a href=\"https:\/\/blog2.botnation.ai\/fr\/workflows-marketing-automation\/\">marketing viral r\u00e9ussisse<\/a>, le message doit \u00eatre assez fort et tr\u00e8s original pour qu&rsquo;il puisse faire le BUZZ.<\/p>\n\n\n\n<p>Les r\u00e9seaux sociaux sont le premier domaine d&rsquo;application du marketing viral ! Gr\u00e2ce \u00e0 des<strong> contenus m\u00e9diatiques<\/strong> comme les vid\u00e9os, les images, les boutons partages, les concours.<\/p>\n\n\n\n<p>Les syst\u00e8mes de r\u00e9mun\u00e9ration diff\u00e8rent selon les cas, parfois, l&rsquo;utilisateur augmente ses chances dans un concours ou un jeu, en saisissant l&rsquo;adresse mail de son ami (ou son @). Et parfois, on utilise des syst\u00e8mes de parrainages r\u00e9mun\u00e9r\u00e9s (l&rsquo;utilisateur gagne de l&rsquo;argent en parrainant un ami).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_doit-on_savoir_sur_le_marketing_viral\"><\/span>Que doit-on savoir sur le marketing viral ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lors d&rsquo;une campagne de marketing virale r\u00e9ussie, l&rsquo;exposition du produit ne consiste pas en un achat d&rsquo;un espace de publicit\u00e9, mais plut\u00f4t des clients eux m\u00eame !<\/p>\n\n\n\n<p>En fait, le marketing viral existait d\u00e9j\u00e0 avant Internet. Internet a simplement <strong>optimis\u00e9 son utilisation<\/strong> en facilitant la transmission des informations gr\u00e2ce aux partages.<\/p>\n\n\n\n<p>D&rsquo;ailleurs, le bouton \u00ab\u00a0partage\u00a0\u00bb est le plus grand support du marketing viral. On distingue deux types de marketing viral. Le premier se base sur les diff\u00e9rents outils et supports digitaux : (r\u00e9seaux sociaux, mails, newsletters, etc.).<\/p>\n\n\n\n<p>Selon les contenus, des barres de partages sont int\u00e9gr\u00e9es aux sites professionnels des entreprises ou des marques ou n&rsquo;importe quel contenu r\u00e9dactionnel traitant l&rsquo;information.<\/p>\n\n\n\n<p>Le second type correspond \u00e0 une vraie strat\u00e9gie <a href=\"https:\/\/blog2.botnation.ai\/fr\/top-5-erreurs-marketing-contenu\/\">marketing traitant un <strong>contenu<\/a> cr\u00e9atif pour favoriser la transmission des informations<\/strong>. C&rsquo;est le cas, par exemple, des publications suffisamment originales pour \u00eatre partag\u00e9es \u00e0 grande vitesse. Le contenu doit \u00eatre suffisamment attirant pour cr\u00e9er le ph\u00e9nom\u00e8ne de diffusion exponentiel.<\/p>\n\n\n\n<p>La rentabilit\u00e9 des investissements des campagnes de marketing viral est tr\u00e8s importante, sauf que leur r\u00e9ussite reste incertaine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_creer_une_campagne_de_marketing_viral\"><\/span>Comment cr\u00e9er une campagne de marketing viral ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si tous les marketeurs r\u00eavent de cr\u00e9er le BUZZ avec le marketing viral, tr\u00e8s peu d&rsquo;entre eux r\u00e9ussissent leurs objectifs ! En effet, le marketing viral est une m\u00e9thode incertaine, car elle d\u00e9pend principalement de la <strong>r\u00e9action des internautes<\/strong>, des \u00e9v\u00e9nements, des moments de publications, etc. On a toujours besoin d&rsquo;un coup de chance pour r\u00e9ussir sa strat\u00e9gie ! Mais attention, ceci ne veut pas dire que le contenu du marketing viral est le fruit du hasard ! Pas du tout, c&rsquo;est le produit d&rsquo;une grande strat\u00e9gie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comment_reussir_son_marketing_viral\"><\/span>Comment r\u00e9ussir son marketing viral ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On suit plusieurs \u00e9tapes pour r\u00e9aliser une <a href=\"https:\/\/blog2.botnation.ai\/fr\/agence-marketing-digital\/\">strat\u00e9gie de marketing<\/a> viral qui r\u00e9ussit. Il faut :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u00e9terminer l&rsquo;audience ;<\/li><li>Comprendre le <strong>comportement de l&rsquo;audience<\/strong> ;<\/li><li>Se baser sur les sentiments positifs &#8230;. Ou sur les \u00e9motions n\u00e9gatives ! ;<\/li><li>Cr\u00e9er un contenu original et cr\u00e9atif ;<\/li><li>\u00c9tudier les \u00e9v\u00e9nements et choisir le bon timing ;<\/li><li>Utiliser un contenu multim\u00e9dia ;<\/li><li>Encourager le partage.<\/li><\/ul>\n\n\n\n<p>Pour conclure, bien que le marketing viral reste une id\u00e9e simple de marketing, il n&rsquo;en reste pas moins, une v\u00e9ritable strat\u00e9gie qui doit \u00eatre soigneusement \u00e9tudi\u00e9e pour obtenir de bons r\u00e9sultats, surtout que cette technique permet d&rsquo;avoir un bon retour sur investissement, avec en g\u00e9n\u00e9ral, tr\u00e8s peu de d\u00e9pense.<\/p>\n\n\n\n<p>Pour cr\u00e9er un contenu qui r\u00e9ussit, tournez-vous toujours vers la simplicit\u00e9 et la cr\u00e9ativit\u00e9. Vous pouvez vous faire aider par <strong>l&rsquo;infographie ludique,<\/strong> les petites vid\u00e9os, les images, les articles, les contenus r\u00e9dactionnels, etc. N&rsquo;oubliez surtout pas de toujours stimuler les \u00e9motions de votre client\u00e8le cible.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Le marketing a tellement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es. Il utilise aujourd\u2019hui des outils et des m\u00e9thodes modernes qui s&rsquo;appliquent sur son nouveau domaine, le digital ! Toutefois, malgr\u00e9 les avanc\u00e9es &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-3205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Viral : c&#039;est quoi un marketing viral ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/fr\/guide-marketing-viral\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Viral : c&#039;est quoi un marketing viral ?\" \/>\n<meta property=\"og:description\" content=\"Le marketing a tellement \u00e9volu\u00e9 ces derni\u00e8res ann\u00e9es. Il utilise aujourd\u2019hui des outils et des m\u00e9thodes modernes qui s&rsquo;appliquent sur son nouveau domaine, le digital ! 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