{"id":2538,"date":"2022-03-04T07:03:21","date_gmt":"2022-03-04T07:03:21","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=2538"},"modified":"2024-05-29T11:30:30","modified_gmt":"2024-05-29T10:30:30","slug":"influence-marketing","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/fr\/influence-marketing\/","title":{"rendered":"Marketing sur les r\u00e9seaux sociaux : quelques chiffres int\u00e9ressants"},"content":{"rendered":"\n<p>L&rsquo;une des strat\u00e9gies marketing consiste \u00e0 se servir <strong>des r\u00e9seaux sociaux<\/strong> pour toucher un public plus vaste. Le but du marketing est de faire conna\u00eetre des produits et des services mis en vente par une soci\u00e9t\u00e9 ou une entreprise.<strong> Une strat\u00e9gie marketing <\/strong>bien r\u00e9ussie permet de promouvoir les produits, et gr\u00e2ce aux diff\u00e9rents avis ( surtout positifs ) du grand public, on s\u2019aper\u00e7oit que le marketing a une grande influence sur le fait d&rsquo;orienter et de r\u00e9orienter les avis en la faveur du produit en question.<\/p>\n\n\n\n<p>Nous allons voir au cours de cet article<strong> comment le marketing arrive \u00e0 influencer l&rsquo;avis du public ?<\/strong><\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/fr\/influence-marketing\/#Marketing_quelles_sont_les_formes_dinfluences_quil_peut_avoir\" >Marketing : quelles sont les formes d&rsquo;influences qu&rsquo;il peut avoir ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/fr\/influence-marketing\/#Que_faut-il_savoir_sur_les_consommateurs\" >Que faut-il savoir sur les consommateurs ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/fr\/influence-marketing\/#Que_faut-il_savoir_sur_limpact_des_reseaux_sociaux_sur_les_consommateurs\" >Que faut-il savoir sur l&rsquo;impact des r\u00e9seaux sociaux sur les consommateurs ?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_quelles_sont_les_formes_dinfluences_quil_peut_avoir\"><\/span>Marketing : quelles sont les formes d&rsquo;influences qu&rsquo;il peut avoir ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En effet, <a href=\"https:\/\/blog2.botnation.ai\/fr\/outils-marketing-digital\/\">le marketing digital<\/a> se sert g\u00e9n\u00e9ralement des r\u00e9seaux sociaux et des diff\u00e9rents m\u00e9dias pour que le produit se fasse conna\u00eetre par les consommateurs. Une \u00e9tude de l&rsquo;universit\u00e9 finlandaise des sciences appliqu\u00e9es estime que <strong>78% de la population<\/strong> est tr\u00e8s affect\u00e9e par des<strong> tendances de consommation abus\u00e9es <\/strong>\u00e0 cause de leur exposition aux r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>Il est important de savoir que :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>le marketing se sert non seulement de la publicit\u00e9, mais aussi des relations sociales via les comptes d&rsquo;amis ou de groupes non publicitaires ;<\/li>\n\n\n\n<li>on constate que<strong> 66% des utilisateurs peuvent remarquer la marque <\/strong>de certains types de voitures, v\u00eatements ou autres produits rien qu&rsquo;en regardant la photo de profil Facebook ou Instagram des influenceurs. Bien s\u00fbr, cela varie en fonction des int\u00e9r\u00eats de chaque personne, selon ses go\u00fbts et ses besoins ;<\/li>\n\n\n\n<li>sur la base de cette \u00ab\u00a0observation\u00a0\u00bb, <strong>l&rsquo;int\u00e9r\u00eat d&rsquo;une personne pour un produit particulier<\/strong> commence \u00e0 augmenter : la personne sera de ce fait int\u00e9ress\u00e9e de vouloir conna\u00eetre plus de d\u00e9tails sur ce produit ;<\/li>\n\n\n\n<li>suite \u00e0 cette \u00e9tape, la personne va prendre une d\u00e9cision qui la fait passer du stade d&rsquo;int\u00e9r\u00eat uniquement ,en voyant cette image, \u00e0 l&rsquo;\u00e9tape de l&rsquo;achat ;<\/li>\n\n\n\n<li>il faut savoir que derri\u00e8re la publicit\u00e9 sur les r\u00e9seaux sociaux, il y&rsquo;a tout un travail qui vise \u00e0 faire en sorte que le consommateur <strong>soit attir\u00e9 par le produit<\/strong> qui semble lui manquer ;<\/li>\n\n\n\n<li>le consommateur va donc penser que sa vie de tous les jours sera meilleure s&rsquo;il arrive \u00e0 obtenir le produit en question : on comprend par l\u00e0 que la <a href=\"https:\/\/blog2.botnation.ai\/fr\/agence-marketing-digital\/\">strat\u00e9gie marketing<\/a> est efficace si l&rsquo;utilisateur des r\u00e9seaux sociaux devient un client.<\/li>\n<\/ul>\n\n\n\n<p>Selon le journal \u00ab\u00a0Current Opinion in Psychology\u00a0\u00bb, la probabilit\u00e9 qu&rsquo;une m\u00eame personne re\u00e7oive une publicit\u00e9 via les \u00ab\u00a0r\u00e9seaux sociaux\u00a0\u00bb est <strong>sup\u00e9rieure de 70 % <\/strong>compar\u00e9e \u00e0 la probabilit\u00e9 de recevoir la m\u00eame publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision. Le marketing ne se sert plus de la presse : aujourd&rsquo;hui, elle est consid\u00e9r\u00e9e comme une m\u00e9thode traditionnelle.<\/p>\n\n\n\n<p><strong>Le marketing pr\u00e9f\u00e8re avoir un public plus large <\/strong>et lorsqu&rsquo;on se demande pourquoi, la r\u00e9ponse est bien claire : les gens ne font plus appel aux journaux pour acc\u00e9der aux informations, mais plut\u00f4t aux r\u00e9seaux sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_faut-il_savoir_sur_les_consommateurs\"><\/span>Que faut-il savoir sur les consommateurs ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il est important de savoir que les deux tiers des utilisateurs se servent des r\u00e9seaux sociaux pour r\u00e9colter le plus d&rsquo;informations sur les diff\u00e9rents produits et sur<strong> les divers services.<\/strong> Il n&rsquo;en est pas moins de 50% de ces utilisateurs qui pensent que les m\u00e9dias sociaux sont cr\u00e9dibles quand il s&rsquo;agit d&rsquo;annoncer un produit ou un service <strong>au grand public<\/strong>. On comprend par la que les consommateurs s&rsquo;appuient beaucoup plus sur les r\u00e9seaux sociaux lorsqu&rsquo;ils souhaitent faire un achat.<\/p>\n\n\n\n<p>Lors d&rsquo;une enqu\u00eate, la plupart des consommateurs affirment qu&rsquo;il existe <strong>un \u00ab\u00a0effet psychologique\u00a0\u00bb <\/strong>que les publicit\u00e9s provoquent. Cet effet pousse \u00e0 ce que le produit soit imp\u00e9rativement achet\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Que_faut-il_savoir_sur_limpact_des_reseaux_sociaux_sur_les_consommateurs\"><\/span>Que faut-il savoir sur l&rsquo;impact des r\u00e9seaux sociaux sur les consommateurs ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est \u00e0 noter que les consommateurs passent la plupart de leur temps devant leurs \u00e9crans ; c&rsquo;est justement pour cela que la majorit\u00e9 des strat\u00e9gies marketing s&rsquo;appuient sur <a href=\"https:\/\/blog2.botnation.ai\/fr\/messenger\/\">les r\u00e9seaux sociaux comme Facebook<\/a>, Twitter, Tiktok ou Pinterest.<\/p>\n\n\n\n<p>En effet, ceux qui n&rsquo;utilisent que rarement les r\u00e9seaux sociaux ne font pas face \u00e0 l&rsquo;exposition de produit,<strong> ce qui fait qu&rsquo;ils sont en quelque sorte prot\u00e9g\u00e9s.<\/strong><\/p>\n\n\n\n<p>C&rsquo;est le fait de regarder des vid\u00e9os, de discuter et de chatter, d&rsquo;o\u00f9 l&rsquo;importance de rapidement <a href=\"https:\/\/blog2.botnation.ai\/fr\/comment-creer-un-chatbot\/\">mettre un chatbot en place<\/a>, qui ouvrent un acc\u00e8s \u00e0 des discussions concernant les produits disponibles sur le r\u00e9seau social.<strong> Le produit se fera acheter par au moins une personne <\/strong>pr\u00e9sente dans le <a href=\"https:\/\/blog2.botnation.ai\/fr\/whatsapp-discussion-groupe\/\">groupe de discussion<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;une des strat\u00e9gies marketing consiste \u00e0 se servir des r\u00e9seaux sociaux pour toucher un public plus vaste. Le but du marketing est de faire conna\u00eetre des produits et des services &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influence marketing : quels sont les types d&#039;influence ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/fr\/influence-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Influence marketing : quels sont les types d&#039;influence ?\" \/>\n<meta property=\"og:description\" content=\"L&rsquo;une des strat\u00e9gies marketing consiste \u00e0 se servir des r\u00e9seaux sociaux pour toucher un public plus vaste. 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