{"id":1548,"date":"2019-02-04T17:16:03","date_gmt":"2019-02-04T17:16:03","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=1548"},"modified":"2022-02-04T18:44:12","modified_gmt":"2022-02-04T18:44:12","slug":"grand-prix-social-media","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/fr\/grand-prix-social-media\/","title":{"rendered":"L\u2019\u00e9quipe de BOTNATION AI est intervenue au Grand Prix du Social Media"},"content":{"rendered":"\n

Le Grand Prix du Social Media<\/strong> est un \u00e9v\u00e8nement majeur de l\u2019\u00e9cosyst\u00e8me digital. Il a pour but de c\u00e9l\u00e9brer les dispositifs Social Media les plus efficaces et innovants, mais aussi d\u2019\u00e9changer entre experts et marques autour de tous les enjeux du Social Marketing.<\/p>\n\n\n\n

\u201cChatbots, ou l\u2019intelligence artificielle int\u00e9gr\u00e9e \u00e0 la communication\u201d<\/p><\/blockquote>\n\n\n\n

\u00c0 ce titre, Jonathan Chemouny<\/strong> est intervenu lors d\u2019une table ronde, anim\u00e9e par Bertrand Lenotre<\/strong>, Co-fondateur de Digital Business News, Cette derni\u00e8re s\u2019est port\u00e9e sur le th\u00e8me suivant \u00ab chatbots, ou l\u2019intelligence artificielle int\u00e9gr\u00e9e \u00e0 la communication\u00bb. Cet \u00e9v\u00e8nement fut l\u2019occasion d\u2019apporter des \u00e9l\u00e9ments cl\u00e9 sur les chatbots et leurs impacts sur la communication.<\/p>\n\n\n\n\n\n

Avant de parler de l\u2019intelligence artificielle et d\u2019\u00e9levage de bots, faisons simple, 80% des marques sur Facebook Messenger ne r\u00e9pondent pas et 20% mettent 2h48 \u00e0 r\u00e9pondre<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n


Si les chatbots sont sur toutes les l\u00e8vres, ils ne sont pas encore chez toutes les marques. L\u2019\u00e9tude que nous avons men\u00e9 sur le comportement des marques sur Facebook Messenger bas\u00e9e sur un panel de 148 grandes marques en France, nous a d\u00e9montr\u00e9 que 80 % des marques ne r\u00e9pondent pas sur le Messenger de leur page Facebook. Preuve de leur absence d\u2019engouement sur le sujet et 20% d\u2019entre elles ont fait atteindre le temps de r\u00e9ponse moyen \u00e0 2h48, soit, le trajet Paris-Avignon. Certaines marques sont all\u00e9s jusqu\u2019\u00e0 d\u00e9sactiver le bouton \u00ab\u00a0Contacter\u00a0\u00bb.<\/p>\n\n\n\n

\u201c Derri\u00e8re l\u2019intelligence artificielle il y a de l\u2019intelligence humaine\u201d<\/h3>\n\n\n\n

Si l\u2019on parle d\u2019intelligence artificielle, il faut n\u00e9anmoins ranger sa vision futuriste de l\u2019AI. Derriere l\u2019intelligence artificielle il y a de l\u2019intelligence humain. L\u2019intelligence du chatbot correspond au besoin de la marque qui le met en place.<\/p>\n\n\n\n

Seulement 5% des marques sur Facebook Messenger<\/a> ont un chatbot. Un chiffre qui est en \u00e9volution. Les marques commencent \u00e0 utiliser des chatbots pour r\u00e9pondre \u00e0 des attentes bien sp\u00e9cifiques. Chez BOTNATION AI<\/a>, nous avons actuellement plus de 1500 users qui cr\u00e9\u00e9s leur bots en SaaS tout secteur confondu. Plusieurs marques ont investi Facebook Messenger avec un chatbot afin de proposer un service conversationnel personnalis\u00e9 \u00e0 chaque utilisateur et \u00e0 tout moment de la journ\u00e9e mais aussi de la nuit.<\/p>\n\n\n\n

Prenons l\u2019exemple des coffrets de th\u00e9 qui arrivent souvent en t\u00eate des id\u00e9es de cadeaux de No\u00ebl. L\u2019 Assistant Cadeaux Kusmi Tea<\/strong> permet \u00e0 l\u2019utilisateur de discuter sur Messenger, et de se faire guider en r\u00e9pondant \u00e0 plusieurs questions : \u201c\u00e0 qui est destin\u00e9 ce cadeau\u201d, \u201cquel est ton budget\u201d\u2026<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Le chatbot Kusmi Tea<\/strong> permet de s\u00e9lectionner la cat\u00e9gorie de produits que l\u2019on souhaite offrir. Le client re\u00e7oit ensuite une s\u00e9lection de plusieurs produits en fonction de ses r\u00e9ponses et peut commander sur le site gr\u00e2ce au call to action \u201coffrir\u201d.<\/p>\n\n\n\n

Pour plus d\u2019informations sur BOTNATION AI n\u2019h\u00e9sitez pas \u00e0 nous contacter<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Le Grand Prix du Social Media est un \u00e9v\u00e8nement majeur de l\u2019\u00e9cosyst\u00e8me digital. Il a pour but de c\u00e9l\u00e9brer les dispositifs Social Media les plus efficaces et innovants, mais aussi … <\/p>\n","protected":false},"author":1,"featured_media":1549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu"],"yoast_head":"\nL\u2019\u00e9quipe de BOTNATION AI est intervenue au Grand Prix du Social Media - Actualit\u00e9 Chatbot, IA Conversationnelle & G\u00e9n\u00e9ration d'Images IA<\/title>\n<meta name=\"description\" content=\"Botnation est intervenu sur l'\u00e9dition du Grand Prix du Social Media en pr\u00e9sentant le projet de chatbot de Kusmi Tea.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/fr\/grand-prix-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019\u00e9quipe de BOTNATION AI est intervenue au Grand Prix du Social Media - 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