{"id":1545,"date":"2022-02-07T09:57:47","date_gmt":"2022-02-07T09:57:47","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=1545"},"modified":"2024-08-05T08:37:38","modified_gmt":"2024-08-05T07:37:38","slug":"chatbot-e-commerce-pepixterie","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/","title":{"rendered":"Le chatbot, alli\u00e9 de choix du e-commerce &#8211; Interview Anne-Laure Billion du Plan, fondatrice de La P\u00e9pixterie"},"content":{"rendered":"\n<p>Nous l&rsquo;avons toujours dit : le chatbot est un outil indispensable et un <a href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-ecommerce\/\">v\u00e9ritable alli\u00e9 pour les probl\u00e9matiques li\u00e9es au e-commerce<\/a>. Un chatbot peut d\u00e9lester le service client\u00e8le, assurer la collecte de leads et aider vos internautes \u00e0 choisir des articles en tant que personal shopper de choix. Anne-Laure Billion du Plan, fondatrice du site La P\u00e9pixterie, est cliente de Botnation depuis plus de 2 ans et a cr\u00e9\u00e9 un chatbot intuitif aidant ses clients \u00e0 trouver le sac \u00e0 main de leurs r\u00eaves !<\/p>\n\n\n\n<p>Nous avons interrog\u00e9 Anne-Laure pour qu&rsquo;elle nous pr\u00e9sente ce cas <a href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-pour-hotellerie\/\">d&rsquo;usage et ce chatbot<\/a> parfaitement construit et partager ses enseignements. Au cours de cet entretien, elle nous explique comment elle a mis en pratique les fonctionnalit\u00e9s du chatbot pour en faire un assistant personnel efficace. Lisez jusqu&rsquo;au bout, il y a beaucoup de le\u00e7ons \u00e0 en tirer !<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/#Presentez-vous_et_votre_entreprise\" >Pr\u00e9sentez-vous et votre entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/#Quelles_etaient_vos_problematiques_avant_le_lancement_de_votre_chatbot\" >Quelles \u00e9taient vos probl\u00e9matiques avant le lancement de votre chatbot ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/#Comment_en_etes-vous_venue_a_la_conclusion_quun_chatbot_repondrait_a_ces_besoins\" >Comment en \u00eates-vous venue \u00e0 la conclusion qu&rsquo;un chatbot r\u00e9pondrait \u00e0 ces besoins ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/#Pourquoi_avoir_choisi_la_solution_Botnation\" >Pourquoi avoir choisi la solution Botnation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/#Comment_avez-vous_construit_le_chatbot_Quel_a_ete_le_processus_de_creation\" >Comment avez-vous construit le chatbot ? Quel a \u00e9t\u00e9 le processus de cr\u00e9ation ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/#Avez-vous_pu_mesurer_des_premiers_resultats\" >Avez-vous pu mesurer des premiers r\u00e9sultats ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/#Auriez-vous_quelques_conseils_a_donner_a_une_entreprise_qui_souhaite_egalement_lancer_un_chatbot\" >Auriez-vous quelques conseils \u00e0 donner \u00e0 une entreprise qui souhaite \u00e9galement lancer un chatbot ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"presentez-vous-et-votre-entreprise\"><span class=\"ez-toc-section\" id=\"Presentez-vous_et_votre_entreprise\"><\/span>Pr\u00e9sentez-vous et votre entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Anne-Laure Billion du Plan, fondatrice de La P\u00e9pixterie.<\/p>\n\n\n\n<p>La P\u00e9pixterie est le premier concept-store en ligne de sacs de cr\u00e9ateurs \u00e9mergents et engag\u00e9s pour citadins h\u00e9donistes. Nous proposons une s\u00e9lection de sacs et accessoires pour femmes, hommes et jeunes parents. Des pi\u00e8ces de haute maroquinerie design et durable \u00e0 porter au quotidien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quelles-etaient-vos-problematiques-avant-le-lancement-de-votre-chatbot\"><span class=\"ez-toc-section\" id=\"Quelles_etaient_vos_problematiques_avant_le_lancement_de_votre_chatbot\"><\/span>Quelles \u00e9taient vos probl\u00e9matiques avant le lancement de votre chatbot ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous souhaitions proposer une solution qui permette d&rsquo;assurer \u00e0 la fois un service client continu et un accompagnement personnalis\u00e9 en ligne dans la recherche de son sac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-en-etes-vous-venue-a-la-conclusion-qu-un-chatbot-repondrait-a-ces-besoins\"><span class=\"ez-toc-section\" id=\"Comment_en_etes-vous_venue_a_la_conclusion_quun_chatbot_repondrait_a_ces_besoins\"><\/span>Comment en \u00eates-vous venue \u00e0 la conclusion qu&rsquo;un chatbot r\u00e9pondrait \u00e0 ces besoins ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le chatbot est la solution id\u00e9ale pour nous dans <a href=\"https:\/\/blog2.botnation.ai\/fr\/conseils-chatbot-efficace-et-performant\/\">l&rsquo;am\u00e9lioration de la relation client<\/a> et une exp\u00e9rience digitale personnalis\u00e9e car il permet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>de proposer un service client en ligne continu et personnalis\u00e9 avec des parcours de r\u00e9ponses guid\u00e9es et personnalis\u00e9es selon les r\u00e9ponses du client et le recours \u00e0 l&rsquo;IA.<\/li>\n\n\n\n<li>de proposer un personal shopper en ligne guidant le client vers une s\u00e9lection de sacs et accessoires en fonction de ses pr\u00e9f\u00e9rences et envies du moment<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pourquoi-avoir-choisi-la-solution-botnation\"><span class=\"ez-toc-section\" id=\"Pourquoi_avoir_choisi_la_solution_Botnation\"><\/span>Pourquoi avoir choisi la solution Botnation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un bon rapport qualit\u00e9 prix, la possibilit\u00e9 d&rsquo;avoir un chatbot en FR et en EN, l&rsquo;ergonomie p\u00e9dagogique de l&rsquo;interface de param\u00e9trage et le support en ligne tr\u00e8s rapide, efficace et en fran\u00e7ais et l&rsquo;int\u00e9gration tr\u00e8s facile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"comment-avez-vous-construit-le-chatbot-quel-a-ete-le-processus-de-creation\"><span class=\"ez-toc-section\" id=\"Comment_avez-vous_construit_le_chatbot_Quel_a_ete_le_processus_de_creation\"><\/span>Comment avez-vous construit le chatbot ? Quel a \u00e9t\u00e9 le processus de cr\u00e9ation ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>J&rsquo;ai pos\u00e9 l&rsquo;arborescence des questions et parcours de questions \/ r\u00e9ponses en-dehors de l&rsquo;outil avant de param\u00e9trer l&rsquo;outil. Puis j&rsquo;ai r\u00e9alis\u00e9 des phases de tests sur de courtes s\u00e9quences d&rsquo;interaction chatbot \/ client pour am\u00e9liorer mon param\u00e9trage. Dans un second temps, en compl\u00e9ment des questions \/ r\u00e9ponses guid\u00e9es, j&rsquo;ai int\u00e9gr\u00e9 davantage d&rsquo;IA dans mon chatbot en listant toutes les questions \/ mots cl\u00e9s clients possibles, afin de g\u00e9rer les demandes directes et occasionnelles (cadeaux no\u00ebl, tendance \u00e9t\u00e9\u2026) des clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"avez-vous-pu-mesurer-des-premiers-resultats\"><span class=\"ez-toc-section\" id=\"Avez-vous_pu_mesurer_des_premiers_resultats\"><\/span>Avez-vous pu mesurer des premiers r\u00e9sultats ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>J&rsquo;ai pu suivre l&rsquo;utilisation du chatbot via l&rsquo;interface <a href=\"\/fr\/\">Botnation<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"auriez-vous-quelques-conseils-a-donner-a-une-entreprise-qui-souhaite-egalement-lancer-un-chatbot\"><span class=\"ez-toc-section\" id=\"Auriez-vous_quelques_conseils_a_donner_a_une_entreprise_qui_souhaite_egalement_lancer_un_chatbot\"><\/span>Auriez-vous quelques conseils \u00e0 donner \u00e0 une entreprise qui souhaite \u00e9galement lancer un chatbot ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il est essentiel de commencer par poser pr\u00e9cis\u00e9ment ses besoins, l&rsquo;objectif \u00e9tant que le chatbot apporte une r\u00e9elle plus-value au parcours client et ne soit pas qu&rsquo;un accessoire. Par ailleurs, il est important de comparer les diff\u00e9rents outils du march\u00e9 en prenant en compte tous les aspects de l&rsquo;outil (facilit\u00e9 du param\u00e9trage, possibilit\u00e9 d&rsquo;int\u00e9gration sur site web, r\u00e9seaux sociaux) et surtout les modalit\u00e9s de support et de l&rsquo;accompagnement en direct lorsque l&rsquo;on param\u00e8tre son premier chatbot.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Nous l&rsquo;avons toujours dit : le chatbot est un outil indispensable et un v\u00e9ritable alli\u00e9 pour les probl\u00e9matiques li\u00e9es au e-commerce. Un chatbot peut d\u00e9lester le service client\u00e8le, assurer la &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-1545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-temoignages"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le chatbot, alli\u00e9 de choix du e-commerce - Interview Anne-Laure Billion du Plan, fondatrice de La P\u00e9pixterie - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA<\/title>\n<meta name=\"description\" content=\"Anne-Laure Billion du Plan, fondatrice du site La P\u00e9pixterie, nous parle de son chatbot, v\u00e9ritable assistant d&#039;achat sur son site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le chatbot, alli\u00e9 de choix du e-commerce - Interview Anne-Laure Billion du Plan, fondatrice de La P\u00e9pixterie - Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA\" \/>\n<meta property=\"og:description\" content=\"Anne-Laure Billion du Plan, fondatrice du site La P\u00e9pixterie, nous parle de son chatbot, v\u00e9ritable assistant d&#039;achat sur son site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2.botnation.ai\/fr\/chatbot-e-commerce-pepixterie\/\" \/>\n<meta property=\"og:site_name\" content=\"Actualit\u00e9 Chatbot, IA Conversationnelle &amp; G\u00e9n\u00e9ration d&#039;Images IA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botnationAI\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-07T09:57:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-05T07:37:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/pepixterie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amandine Carpentier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@l_love_y0u\" \/>\n<meta name=\"twitter:site\" content=\"@botnationai\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amandine Carpentier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/chatbot-e-commerce-pepixterie\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/chatbot-e-commerce-pepixterie\\\/\"},\"author\":{\"name\":\"Amandine Carpentier\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/fr\\\/#\\\/schema\\\/person\\\/2d617349293f41f91c76f9f8b01915da\"},\"headline\":\"Le chatbot, alli\u00e9 de choix du e-commerce &#8211; 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