{"id":7833,"date":"2023-03-27T21:17:18","date_gmt":"2023-03-27T20:17:18","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=7833"},"modified":"2023-03-27T21:17:55","modified_gmt":"2023-03-27T20:17:55","slug":"marketing-glossary","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/","title":{"rendered":"Marketing glossary: the main professional words and expressions"},"content":{"rendered":"\n<p>Marketing is an activity that has grown rapidly in recent years. Indeed, we have to face an increasingly strong competition, which requires that we know well the vocabulary and the expressions related to marketing in order to adapt to the trends and to know how to react.<\/p>\n\n\n\n<p>Here is a list of key words and phrases to help you make relevant and effective decisions in your marketing strategy.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Audience\" >Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Targeting\" >Targeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Competitive_analysis\" >Competitive analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Marketing_automation\" >Marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Lead_nurturing\" >Lead nurturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Sales_funnel\" >Sales funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Growth_hacking\" >Growth hacking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Neuromarketing\" >Neuromarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Persona\" >Persona<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Storytelling\" >Storytelling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Viral_marketing\" >Viral marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Remarketing\" >Remarketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Inbound_marketing\" >Inbound marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/#Content_marketing\" >Content marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Audience\"><\/span>Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Audience<\/strong>: a generic term used in the field of <a href=\"https:\/\/blog2.botnation.ai\/en\/transactional-marketing-vs-relationship-marketing-what-differences\/\">marketing<\/a> that includes all the people likely to be interested in a product or service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Targeting\"><\/span>Targeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Targeting<\/strong> refers to the search for and segmentation of consumers or prospects to focus on. It is then a matter of identifying the most appropriate group to which to offer a product or service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Competitive_analysis\"><\/span>Competitive analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Competitive analysis<\/strong> consists of studying and comparing the strategies and performance of competing companies and drawing conclusions to improve one&#8217;s own positioning and brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_automation\"><\/span>Marketing automation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Marketing automation<\/strong> is an automated process that allows companies to use software tools to optimize their marketing campaigns. The goal of <a href=\"https:\/\/blog2.botnation.ai\/en\/top-10-marketing-automation-software\/\">marketing automation<\/a> is to simplify and make more efficient the marketing process by sending relevant and targeted messages to specific customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead_nurturing\"><\/span>Lead nurturing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Lead nurturing<\/strong> is the process of establishing a lasting relationship between a company and a consumer through automated and targeted <a href=\"https:\/\/blog2.botnation.ai\/en\/marketing-programming-definition-examples\/\">marketing<\/a> campaigns. This is an important part of the sales cycle, as it helps convert leads into customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sales_funnel\"><\/span>Sales funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The <strong>sales funnel<\/strong> is a model that illustrates the process of turning a prospect into a customer. Sales funnels can include different stages such as lead acquisition, engagement and conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth_hacking\"><\/span>Growth hacking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Growth hacking<\/strong> is a marketing technique aimed at deploying innovative and creative tactics to achieve a growth objective more quickly. Many companies use growth hacking to increase their awareness and reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Neuromarketing\"><\/span>Neuromarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Neuromarketing<\/strong> is a discipline that combines cognitive science and marketing and allows companies to analyze consumer reactions to their products and services. It is very useful to better understand consumer behavior and offer more personalized solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Persona\"><\/span>Persona<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <strong>persona<\/strong> is a fictional profile representing a typical consumer category. Personas allow companies to segment their customers and target their advertising and marketing campaigns to specific groups for more relevant results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2023\/03\/marketing-1-1024x768.jpg\" alt=\"marketing\" class=\"wp-image-7816\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2023\/03\/marketing-1-1024x768.jpg 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2023\/03\/marketing-1-300x225.jpg 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2023\/03\/marketing-1-768x576.jpg 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2023\/03\/marketing-1.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Storytelling\"><\/span>Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Storytelling<\/strong> is a form of communication that consists of telling stories to arouse the interest of consumers and encourage them to buy or invest in a product or service. Good stories can be very effective in convincing and influencing consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Viral_marketing\"><\/span>Viral marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Viral marketing<\/strong> is a marketing strategy that aims to generate a large number of shares and conversations around a product or brand in order to reach a maximum number of consumers. <a href=\"https:\/\/blog2.botnation.ai\/en\/guide-marketing-viral\/\">Viral marketing<\/a> is usually implemented with original and entertaining content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remarketing\"><\/span>Remarketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Remarketing<\/strong> (or retargeting) is a technology that allows companies to display targeted advertisements on websites and social platforms to consumers who have visited their website. Remarketing is very effective in driving conversion and customer loyalty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inbound_marketing\"><\/span>Inbound marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Inbound marketing<\/strong> is a marketing strategy that aims to attract qualified prospects to a company through relevant and engaging content. This <a href=\"https:\/\/blog2.botnation.ai\/en\/inbound-marketing\/\">inbound marketing<\/a> strategy can include techniques such as SEO, blogging, social media marketing, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_marketing\"><\/span>Content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Content marketing<\/strong> consists of creating and promoting attractive and relevant content to attract and retain customers. It&#8217;s all about &#8220;feeding&#8221; prospects and customers with quality information to encourage them to make purchases.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing is an activity that has grown rapidly in recent years. Indeed, we have to face an increasingly strong competition, which requires that we know well the vocabulary and the &hellip; <\/p>\n","protected":false},"author":1,"featured_media":7819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-7833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing glossary: the main professional words and expressions - Botnation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing glossary: the main professional words and expressions - Botnation\" \/>\n<meta property=\"og:description\" content=\"Marketing is an activity that has grown rapidly in recent years. Indeed, we have to face an increasingly strong competition, which requires that we know well the vocabulary and the &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2.botnation.ai\/en\/marketing-glossary\/\" \/>\n<meta property=\"og:site_name\" content=\"Botnation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botnationAI\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T20:17:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-27T20:17:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2023\/03\/glossaire-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amandine Carpentier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@l_love_y0u\" \/>\n<meta name=\"twitter:site\" content=\"@botnationai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amandine Carpentier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/marketing-glossary\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/marketing-glossary\\\/\"},\"author\":{\"name\":\"Amandine Carpentier\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#\\\/schema\\\/person\\\/2d617349293f41f91c76f9f8b01915da\"},\"headline\":\"Marketing glossary: the main professional words and expressions\",\"datePublished\":\"2023-03-27T20:17:18+00:00\",\"dateModified\":\"2023-03-27T20:17:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/marketing-glossary\\\/\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/marketing-glossary\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/glossaire-marketing.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/marketing-glossary\\\/\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/marketing-glossary\\\/\",\"name\":\"Marketing glossary: the main professional words and expressions - 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