{"id":604,"date":"2022-01-24T14:36:08","date_gmt":"2022-01-24T14:36:08","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=604"},"modified":"2022-04-15T05:51:25","modified_gmt":"2022-04-15T05:51:25","slug":"best-conversational-device","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/en\/best-conversational-device\/","title":{"rendered":"Botnation wins the award for Best Conversational Device"},"content":{"rendered":"\n

Botnation was awarded the Best Conversational Device<\/strong> and Best Lead Qualification Device Award <\/strong>during the Grand Prix of B2B Marketing<\/strong> with Algeco and the consulting company AWE rewarding the implementation of a chatbot for lead qualification for Algeco.<\/p>\n\n\n\n\n\n

Algeco, the inventor of the modular construction, is today present in 18 countries in Europe and the 1st actor of its sector<\/strong>. The majority of its marketing budget is devoted to online B2B marketing in order to bring visitors to its website who will request quotes and download product sheets.<\/p>\n\n\n\n

Marie-Alix Roussotte<\/strong>, Head of Communication & Digital at Algeco, decided to implement a chatbot on the site in order to “answer the most common questions 24\/7 and improve the experience of Algeco users and customers”<\/em>.<\/p>\n\n\n\n

The Botnation<\/strong> technology was selected by AWE<\/strong>, a consulting, technology and marketing services company that supports Algeco in its digital communication in order to “quickly and considerably increase the transformation of visitors into qualified contacts”<\/em> according to Alexandre Garnier, <\/strong>CEO of AWE.<\/p>\n\n\n\n

\"logo<\/figure>\n\n\n\n
\"algeco\"<\/figure>\n\n\n\n

This “LeadBot” supervised by Mehdi Boudjemaa<\/strong>, CRO (Conversation Rate Optimization) Manager at AWE, allows you to immediately deliver a detailed answer to the questions most frequently asked by visitors thanks to an innovative conversational device<\/a> and make a quote request much faster than a web contact form.<\/p>\n\n\n\n

For more efficiency, each contact is automatically distributed by the chatbot in Salesforce<\/strong> to the Algeco salesperson in charge of the sector and product consulted when the chatbot detects an opportunity.<\/p>\n\n\n\n

According to Vincent Conte, <\/strong>Marketing Director of Algeco, data analysis of the first thousands of conversations held by the chatbot shows a 30% faster contact request<\/strong> compared to the traditional web form. Clearly, visitors enjoy a user experience comparable to their daily life on messengers and social networks.<\/p>\n\n\n\n

As for Alexis Salmon Legagneur, <\/strong>CEO France of Algeco, he notes a +32% increase in requests for quotes<\/strong> and downloads of files. This growth is directly linked to a much better engagement of the audience through the chatbot.<\/p>\n\n\n\n

You will find all this information in this video presenting this case study Algeco – AWE – Botnation (in French)<\/p>\n\n\n\n

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