{"id":3309,"date":"2022-07-18T15:45:24","date_gmt":"2022-07-18T14:45:24","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=3309"},"modified":"2022-07-18T15:45:25","modified_gmt":"2022-07-18T14:45:25","slug":"good-practices-castex","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/en\/good-practices-castex\/","title":{"rendered":"Relieve customer service to focus on the essentials : Castex’s best practices"},"content":{"rendered":"\n

When you fall asleep at night and put your head on your pillow, you are probably 1000 miles away from imagining all the technology that swarms under your ears… And yet : there is so much to know about pillows, quilts and other evening treats ! Since 1870, the French manufacturer Castex has been offering essential accessories for your nights (comforters, linens, bolsters…) at an unrivalled price-quality ratio. <\/p>\n\n\n\n

The family business faced a very classic e-commerce problem: the technical specifications of its products are vast and very specific, which leads – on the one hand – to the incomprehension of some Internet users and – on the other hand – to the flooding of the latter on online media. You see us coming, there is a very simple system to put in place to remedy this latent waste of time : the chatbot ! The automated conversational tool provides clear information and automates more than 80% of the most common questions, saving customer service teams a lot of time, allowing them to focus on higher value-added topics.<\/p>\n\n\n\n

Castex’s marketing department came to us to configure their tool to meet these needs. Six months later, it was time to take stock of the situation and get feedback from them. B\u00e9atrice Nalpas-Cala, Director of Marketing and Communication, agreed to answer our questions ! <\/p>\n\n\n\n\n\n

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