{"id":3209,"date":"2022-06-01T20:30:09","date_gmt":"2022-06-01T19:30:09","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=3209"},"modified":"2022-06-01T20:32:59","modified_gmt":"2022-06-01T19:32:59","slug":"guide-marketing-viral","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/en\/guide-marketing-viral\/","title":{"rendered":"What is the point of viral marketing?"},"content":{"rendered":"\n<p>Marketing has evolved so much in recent years. Today, he uses modern tools and methods that apply to his new field, digital! However, despite technological advances, word-of-mouth is always present, even on the web. It is called: viral marketing.<\/p>\n\n\n\n\n\n<p>Viral <a href=\"https:\/\/blog2.botnation.ai\/en\/plezi-marketing-automation\/\">marketing consists in spreading the<\/a> message from an initial recipient to other consumers (colleagues, relatives, friends, etc.). The offer spreads from one individual to another, like a &#8220;virus&#8221;, hence the name! The recommendation of the offer can be spontaneous and there, it is the originality and the innovation which motivates the viral marketing, or induced via the sponsorship process.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/en\/guide-marketing-viral\/#Definition_of_viral_marketing\" >Definition of viral marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/en\/guide-marketing-viral\/#What_should_I_know_about_viral_marketing\" >What should I know about viral marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/en\/guide-marketing-viral\/#How_to_create_a_viral_marketing_campaign\" >How to create a viral marketing campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/en\/guide-marketing-viral\/#How_to_succeed_in_viral_marketing\" >How to succeed in viral marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Definition_of_viral_marketing\"><\/span>Definition of viral marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In fact, viral marketing is very simple. It is about recommending a brand or a product<strong> to people around you<\/strong>by targeting a given category of customers during a marketing campaign.<\/p>\n\n\n\n<p>The receivers turn into broadcasters, and the information spreads, like a virus! However, for viral marketing to succeed, the message must be strong enough and very original so that it can make the BUZZ.<\/p>\n\n\n\n<p>Social networks are the first field of application of viral marketing! Through<strong> media content<\/strong> such as videos, images, share buttons, contests.<\/p>\n\n\n\n<p>Remuneration systems differ from case to case, sometimes the user increases his chances in a contest or a game, by entering his friend&#8217;s email address (or his @). And sometimes, paid referral systems are used (the user earns money by referring a friend).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_I_know_about_viral_marketing\"><\/span>What should I know about viral marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a successful viral marketing campaign, the exposure of the product is not the purchase of advertising space, but rather the customers themselves!<\/p>\n\n\n\n<p>In fact, viral marketing already existed before the Internet. The Internet has simply <strong>optimized its use<\/strong> by facilitating the transmission of information through sharing.<\/p>\n\n\n\n<p>Besides, the &#8220;share&#8221; button is the biggest support of viral marketing. There are two types of viral marketing. The first is based on the various digital tools and supports: (social networks, emails, newsletters, etc.).<\/p>\n\n\n\n<p>Depending on the content, share bars are integrated into the professional sites of companies or brands or any editorial content dealing with information.<\/p>\n\n\n\n<p>The second type corresponds to a real <a href=\"https:\/\/blog2.botnation.ai\/en\/marketing-automation-zoho\/\">marketing strategy dealing with<\/a> <strong>creative content to promote the transmission of information<\/strong>. This is the case, for example, for publications that are original enough to be shared at high speed. The content must be attractive enough to create the phenomenon of exponential diffusion.<\/p>\n\n\n\n<p>The return on investment of viral marketing campaigns is very important, except that their success remains uncertain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_a_viral_marketing_campaign\"><\/span>How to create a viral marketing campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If all marketers dream of creating BUZZ with viral marketing, very few of them succeed in their objectives! Indeed, viral marketing is an uncertain method, because it depends mainly on the <strong>reaction of Internet users<\/strong>, events, publication times, etc. You always need a stroke of luck to succeed in your strategy! But beware, this does not mean that viral marketing content is random! Not at all, it is the product of a great strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_succeed_in_viral_marketing\"><\/span>How to succeed in viral marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are several steps to follow to achieve a successful viral marketing strategy. You must:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Determine audience;<\/li><li>Understanding <strong>audience behavior<\/strong>;<\/li><li>Build on positive feelings &#8230;. Or on negative emotions! ;<\/li><li>Create original and creative content;<\/li><li>Study the events and choose the right timing;<\/li><li>Using multimedia content;<\/li><li>Encourage sharing.<\/li><\/ul>\n\n\n\n<p>To conclude, although viral marketing remains a simple marketing idea, it is a real strategy that must be carefully studied to obtain good results, especially since this technique allows to have a good return on investment, with generally, very little expense.<\/p>\n\n\n\n<p>To create successful content, always keep it simple and creative. You can be helped by <strong>fun infographics,<\/strong> short videos, images, articles, editorial content, etc. Remember to always stimulate the emotions of your target audience.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Marketing has evolved so much in recent years. Today, he uses modern tools and methods that apply to his new field, digital! However, despite technological advances, word-of-mouth is always present, &hellip; <\/p>\n","protected":false},"author":1,"featured_media":3199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-3209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viral marketing: what is viral marketing?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/en\/guide-marketing-viral\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viral marketing: what is viral marketing?\" \/>\n<meta property=\"og:description\" content=\"Marketing has evolved so much in recent years. 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