{"id":2565,"date":"2022-03-09T15:54:23","date_gmt":"2022-03-09T15:54:23","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=2565"},"modified":"2022-03-20T08:44:40","modified_gmt":"2022-03-20T08:44:40","slug":"content-marketing","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/en\/content-marketing\/","title":{"rendered":"What is Content Marketing and how do I get started?"},"content":{"rendered":"\n<p><strong> Content marketing <\/strong> is a marketing approach that uses articles, videos, podcasts and other relevant media to attract, connect and retain an audience.<\/p>\n\n\n\n<p>This strategy helps to build competency,<strong>increase brand recognition<\/strong> and keep the company top of mind for customers who purchase its products.<\/p>\n\n\n\n<p>It is used throughout the customer experience and lifecycle, even if it doesn&#8217;t strictly begin and end with the customer.<\/p>\n\n\n\n<p>Continue reading this article to learn more about <a href=\"https:\/\/blog2.botnation.ai\/en\/top-5-mistakes-content-marketing\/\">content marketing<\/a>.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/#Content_marketing_what_is_it\" >Content marketing: what is it?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/#Why_is_content_marketing_important\" >Why is content marketing important?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/#The_different_forms_of_content_marketing\" >The different forms of content marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/#Social_networks\" >Social networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/#Infographics\" >Infographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/#Advertising_for_blog_content\" >Advertising for blog content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/#Podcasts\" >Podcasts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/#How_to_get_started_with_content_marketing\" >How to get started with content marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_marketing_what_is_it\"><\/span>Content marketing: what is it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> <strong>Content <\/strong><a href=\"https:\/\/blog2.botnation.ai\/en\/marketing-planning\/\">marketing is the process of planning<\/a>, creating, disseminating, promoting and delivering information via platforms such as social networks, forums, sites, podcasts, apps, newspapers, magazines, etc.<br>The goal is to<strong>reach your target demographic and drive brand awareness<\/strong>, sales, engagement and loyalty.<br>That&#8217;s why regular use of content marketing allows you to create and develop<strong> relationships with<\/strong> both existing and new<strong> consumers<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_content_marketing_important\"><\/span>Why is content marketing important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p> <strong>Content marketing is a proven strategy<\/strong>. It also gives you a competitive advantage.<br>Consider the following facts about content marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>inform your prospects and<\/strong> potential<strong>customers<\/strong> about the products and services you offer;<\/li><li>Increase conversions by building relationships with your customers and your company, which will result in <strong>greater loyalty; <\/strong><\/li><li>Demonstrate to your audience how your products and services address their problems;<\/li><li><strong>integrate your brand<\/strong> into a community.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_different_forms_of_content_marketing\"><\/span>The different forms of content marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are several <strong>forms of content marketing<\/strong> that you can incorporate into your strategic marketing plan.<br>Here are some of the most common ones:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_networks\"><\/span>Social networks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many companies are interested in <a href=\"https:\/\/blog2.botnation.ai\/en\/marketing-social-networks\/\">social media <\/a><strong>content marketing<\/strong> because of the huge number of users.<br>Indeed, there are <strong>more than 3.6 billion <\/strong>social media <strong>users <\/strong>worldwide. The most active platforms internationally are: <a href=\"https:\/\/blog2.botnation.ai\/en\/messenger\/\">Facebook<\/a>, Instagram, Pinterest, Snapchat and LinkedIn.<br>Each platform offers many ways to <strong>produce and publish content<\/strong> on them, whether it be through videos, articles, stories, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Infographics\"><\/span>Infographics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Infographics are<strong> visual representations of content<\/strong>, information and statistics.<br>They are a great way to effectively express your content, as they combine basic text, brief statements and clear images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertising_for_blog_content\"><\/span>Advertising for blog content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Blogs are an effective type of inbound content because they offer flexibility in terms of goals and topics.<br>You can use <a href=\"https:\/\/blog2.botnation.ai\/en\/wordpress\/\">a blog on WordPress<\/a>, for example, to <strong>promote other<\/strong> internal and external <strong>documents and<\/strong> blog <strong>posts<\/strong> through links, add social sharing buttons and provide product information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Podcasts\"><\/span>Podcasts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Podcasts offer great creativity in <strong>content marketing<\/strong> because they can be about any topic.<br>You also decide other aspects of the podcast, such as the pace of the episodes, who participates in the podcast, where the podcast is advertised, and the length of the episodes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_get_started_with_content_marketing\"><\/span>How to get started with content marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong> Content marketing <\/strong>can be intimidating, but it doesn&#8217;t have to be. A good content marketing plan <strong>must be controllable and long<\/strong>term.<\/p>\n\n\n\n<p>To get started, follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Determine your target audience: To design content for a specific reader, you must first understand their priorities, challenges and preferences;<\/li><li>Determine the best format to <strong>deliver the content:<\/strong> this can be videos, articles, blogs, etc. ;<\/li><li>choose someone to write, edit and proofread the copy of your content;<\/li><li>Decide how you will distribute your content: will you post the information on your website, send it by email, or print it for an event?<\/li><li>Choose a content publishing schedule that corresponds to the most interactive days and times of the day;<\/li><li>Follow domain best practices: <strong>compelling content <\/strong>is written in a simple and understandable way. You can use storytelling for this;<\/li><li>Avoid jargon that only you and your colleagues can understand.<\/li><\/ul>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is a marketing approach that uses articles, videos, podcasts and other relevant media to attract, connect and retain an audience. This strategy helps to build competency,increase brand recognition &hellip; <\/p>\n","protected":false},"author":1,"featured_media":2562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,25],"tags":[],"class_list":["post-2565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content marketing : a complete guide to getting started in the field<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/en\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing : a complete guide to getting started in the field\" \/>\n<meta property=\"og:description\" content=\"Content marketing is a marketing approach that uses articles, videos, podcasts and other relevant media to attract, connect and retain an audience. 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