{"id":1713,"date":"2022-02-10T11:42:55","date_gmt":"2022-02-10T11:42:55","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=1713"},"modified":"2022-02-24T06:25:15","modified_gmt":"2022-02-24T06:25:15","slug":"tips-catbot-efficient-and-performing","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/","title":{"rendered":"The 20 commandments of an effective and efficient chatbot!"},"content":{"rendered":"\n<p>Out of the 300,000 ChatBots created on Messenger, it is clear that a large majority of them offer a poor and disappointing user experience.<\/p>\n\n\n\n<p>This is due to the fact that it is still a young medium and that, logically, most ChatBots creators lack experience.<\/p>\n\n\n\n<p>The <a href=\"\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">BOTNATION<\/a> team, present since the emergence of this conversational revolution, has decided to share with you a list of best practices that will make interactions with your ChatBot more efficient.<\/p>\n\n\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Take_care_of_your_chatbots_appearance\" >Take care of your chatbot&#8217;s appearance<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Dont_hide_the_fact_that_your_ChatBot_is_a_ChatBot\" >Don&#8217;t hide the fact that your ChatBot is a ChatBot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Give_your_ChatBot_a_personality\" >Give your ChatBot a personality<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Define_the_content_of_the_chatbot\" >Define the content of the chatbot<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Specify_your_ChatBots_area_of_expertise_from_the_start\" >Specify your ChatBot&#8217;s area of expertise from the start<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Deal_with_your_users_errors_in_an_educational_way\" >Deal with your users&#8217; errors in an educational way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Include_a_%E2%80%9CHelpFAQ%E2%80%9D_section\" >Include a &#8220;Help\/FAQ&#8221; section<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Beyond_appearance\" >Beyond appearance<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Avoid_monologues\" >Avoid monologues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Use_good_quality_icons_photos_and_videos\" >Use good quality icons, photos and videos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Use_emojis\" >Use emojis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#An_intelligent_and_efficient_chatbot\" >An intelligent and efficient chatbot<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Balance_natural_language_and_decision_tree\" >Balance natural language and decision tree<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Plan_alternatives_to_your_ChatBot\" >Plan alternatives to your ChatBot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Dont_leave_a_dead_end_in_your_ChatBot\" >Don&#8217;t leave a dead end in your ChatBot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Be_consistent_in_the_ergonomics\" >Be consistent in the ergonomics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Confirm_email_acquisition_subscription_actions_etc\" >Confirm email acquisition, subscription actions, etc.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Do_not_ask_for_the_same_information_more_than_once\" >Do not ask for the same information more than once<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Once_the_chatbot_is_launched%E2%80%A6\" >Once the chatbot is launched&#8230;<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Avoid_redundancy\" >Avoid redundancy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Plan_for_a_returning_user\" >Plan for a returning user<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Manage_common_off-topic_questions_and_messages\" >Manage common off-topic questions and messages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Multiply_KPIs_and_user_data\" >Multiply KPIs and user data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Use_notifications_in_a_targeted_way\" >Use notifications in a targeted way<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Accompany_your_ChatBot_in_its_learning_process\" >Accompany your ChatBot in its learning process<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\" id=\"soignez-l-apparence-de-votre-chatbot\"><span class=\"ez-toc-section\" id=\"Take_care_of_your_chatbots_appearance\"><\/span>Take care of your chatbot&#8217;s appearance<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Indeed, the first impression is important! The more your chatbot matches your image and is clear, the more users will want to stay on it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ne-cachez-pas-le-fait-que-votre-chatbot-est-un-chatbot\"><span class=\"ez-toc-section\" id=\"Dont_hide_the_fact_that_your_ChatBot_is_a_ChatBot\"><\/span>Don&#8217;t hide the fact that your ChatBot is a ChatBot<br><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1.png\" alt=\"\" class=\"wp-image-1596\" width=\"481\" height=\"186\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1.png 961w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1-300x116.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1-768x297.png 768w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/figure><\/div>\n\n\n\n<p>Despite the advances in artificial intelligence in natural language, a chatbot will not be on par with a conversation with a human.<br> <br>If you make the user think they are talking to a real person, they will expect a level of interaction and reasoning that is currently unattainable.<br> <br>Your users will be much more forgiving than with a human. And knowing that they are interacting with a robot gives them a certain distance &#8211; an emotional distance &#8211; that promotes both quality and quantity of exchanges.<br><br><strong>Tip<\/strong>: Avoid choosing a human Avatar to represent your ChatBot.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-donnez-une-personnalit--votre-chatbot\"><span class=\"ez-toc-section\" id=\"Give_your_ChatBot_a_personality\"><\/span>Give your ChatBot a personality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant2-1024x274.png\" alt=\"\" class=\"wp-image-1598\" width=\"512\" height=\"137\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant2-1024x274.png 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant2-300x80.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant2-768x205.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant2.png 1104w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>This may seem to conflict with the previous advice, but just because it<br>is not human that your ChatBot must express itself like a robot.<\/p>\n\n\n\n<p>The personality of your ChatBot is a determining factor in the conviviality of conversational exchanges.  <br><br>Ask yourself whether you should be on first-name or last-name terms, the level of language, the vocabulary specific to your profession and also its appearance (avatar).  <\/p>\n\n\n\n<p><strong>Tip<\/strong>: Your ChatBot must be consistent with your image and your other communication media.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"definissez-le-contenu-du-chatbot\"><span class=\"ez-toc-section\" id=\"Define_the_content_of_the_chatbot\"><\/span>Define the content of the chatbot<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>The serious business begins! Your chatbot has an appearance, now you have to give it content, consistency. Its area of expertise, name and questions \/ answers will allow a good use of its features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-spcifiez-ds-le-dpart-le-domaine-dexpertise-de-votre-chatbot\"><span class=\"ez-toc-section\" id=\"Specify_your_ChatBots_area_of_expertise_from_the_start\"><\/span>Specify your ChatBot&#8217;s area of expertise from the start<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant3-1024x273.png\" alt=\"\" class=\"wp-image-1600\" width=\"512\" height=\"137\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant3-1024x273.png 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant3-300x80.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant3-768x205.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant3.png 1111w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Your ChatBot must answer a user need; whether it is a customer service, a reservation platform or simply give practical information about your restaurant. The user must understand from the beginning of the conversation <a href=\"https:\/\/blog2.botnation.ai\/en\/quel-credit\/\">what he can expect from your ChatBot<\/a>.<br><br>If the user asks off-topic questions, they will better understand why the ChatBot cannot answer them.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: The name of your ChatBot can already give an indication of the service it will provide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-traitez-pdagogiquement-les-erreurs-de-vos-utilisateurs\"><span class=\"ez-toc-section\" id=\"Deal_with_your_users_errors_in_an_educational_way\"><\/span>Deal with your users&#8217; errors in an educational way<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant4.png\" alt=\"\" class=\"wp-image-1602\" width=\"309\" height=\"179\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant4.png 617w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant4-300x174.png 300w\" sizes=\"auto, (max-width: 309px) 100vw, 309px\" \/><\/figure><\/div>\n\n\n\n<p>When the user of your chatbot makes a mistake, you have to put him back on the right track by explaining how to avoid making the same mistake again.<\/p>\n\n\n\n<p>As in a classic conversation, your ChatBot must accompany and guide the user gently. Anticipate your users&#8217; errors as best you can and plan appropriate responses.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: Do not hesitate to consult the &#8220;recommendations&#8221; section in the Botnation A.I. menu on a daily basis, which will provide you with a real-time report of your users&#8217; unfulfilled requests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-prvoyez-une-rubrique-aidefaq\"><span class=\"ez-toc-section\" id=\"Include_a_%E2%80%9CHelpFAQ%E2%80%9D_section\"><\/span>Include a &#8220;Help\/FAQ&#8221; section<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant5-1024x384.png\" alt=\"\" class=\"wp-image-1604\" width=\"512\" height=\"192\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant5-1024x384.png 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant5-300x113.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant5-768x288.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant5.png 1069w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>We are talking about providing help on how to use your ChatBot. This does not apply to all ChatBots, but for the more complex ones it is essential.<br> <br>Don&#8217;t forget to enter many keywords to anticipate users&#8217; questions, and add them using the recommendation algorithm and associate the keyword(s) &#8220;help&#8221; and\/or &#8220;FAQ&#8221; to this section and include it in the persistent menu.<\/p>\n\n\n\n<p><strong>Tip<\/strong>: If you have a long list of Questions\/Answers, use the&#8221;Choice List &#8221; feature of Botnation, it will be more ergonomic or follow this tutorial to turn your FAQ into a Chatbot.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"au-dela-de-l-apparence\"><span class=\"ez-toc-section\" id=\"Beyond_appearance\"><\/span>Beyond appearance<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Your chatbot is beautiful and it knows how to talk, it&#8217;s perfect! Now, let&#8217;s work on his eloquence and his ability to answer effectively, without going around in circles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-vitez-les-monologues\"><span class=\"ez-toc-section\" id=\"Avoid_monologues\"><\/span>Avoid monologues<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant6.png\" alt=\"\" class=\"wp-image-1606\" width=\"443\" height=\"312\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant6.png 886w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant6-300x211.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant6-768x541.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant6-120x85.png 120w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><\/figure><\/div>\n\n\n\n<p>Your texts must be short. An instant messenger is not the place to read long texts.  <\/p>\n\n\n\n<p>You can split your content into several dialogues with time limits between each one; but this is not ideal. Prefer a breakdown with interactions such as &#8220;Next&#8221; buttons (without forgetting to give the user the possibility to cut off the ChatBot with a &#8220;Back&#8221; button for example)<\/p>\n\n\n\n<p><br><strong>Tip<\/strong>: When long explanations are unavoidable, use external links. A &#8220;Learn More&#8221; button that opens a web page or a PDF file will be perfect for this purpose.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"7-utilisez-des-icnes-photos-et-vidos-de-bonne-qualit\"><span class=\"ez-toc-section\" id=\"Use_good_quality_icons_photos_and_videos\"><\/span>Use good quality icons, photos and videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant7-1024x494.png\" alt=\"\" class=\"wp-image-1608\" width=\"512\" height=\"247\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant7-1024x494.png 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant7-300x145.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant7-768x370.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant7.png 1170w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>A ChatBot is not just an exchange of text messages. It can include images, videos, buttons, etc.<\/p>\n\n\n\n<p>The aesthetic aspect of your ChatBot is not to be neglected. Here again, it is the image of your brand that is at stake. Be sure to use the right media and of sufficient size to ensure quality.<br><br><strong>Tip<\/strong>: Be careful though, data is transmitted over mobile networks and the file size must be optimized. You need to find the right balance between quality, size and weight.<\/p>\n\n\n\n<p><strong>On Botnation, we recommend:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Avatar <\/strong>(ChatBot Web): jpg, png and Gif formats \/ 150&#215;150 px<\/li><li><strong>Background image<\/strong> (ChatBot Web): jpg, png and Gif formats \/ minimum size 1366&#215;768 px \/ maximum weight 1Mb<\/li><li><strong>Video<\/strong>: MP4 format \/ maximum weight 3Mb (25Mb if hosted on your server)<\/li><li><strong>Image<\/strong>: jpg, png, static Gif and animated Gif formats \/ minimum size 500&#215;260 px \/ maximum weight 1Mb<\/li><li><strong>Carousel visual<\/strong>: jpg, png and Gif formats \/ Square 500x500px or Rectangular 500x260px<\/li><li><strong>Icon<\/strong> in &#8220;Quick Answers&#8221; : jpg, png and Gif formats \/ 100x100px<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"8-utilisez-des-mojis\"><span class=\"ez-toc-section\" id=\"Use_emojis\"><\/span>Use emojis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant8-1024x391.png\" alt=\"\" class=\"wp-image-1610\" width=\"512\" height=\"196\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant8-1024x391.png 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant8-300x115.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant8-768x293.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant8.png 1502w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>On instant messaging, everyone has integrated emojis into their vocabulary. Your ChatBot should do the same. Depending on whether you use them extensively or sparingly, emojis will also determine the language level of your ChatBot.<br><br><strong>Tip<\/strong>: At Botnation, our natural language analysis algorithms include emojis. Feel free to use them as &#8220;keywords&#8221; to trigger a response. An emoji keyboard is also permanently available in the design interface of your chatbot so you can easily copy\/paste them into your texts.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"un-chatbot-intelligent-et-efficace\"><span class=\"ez-toc-section\" id=\"An_intelligent_and_efficient_chatbot\"><\/span>An intelligent and efficient chatbot<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>There is a tendency to overuse NLP \/ artificial intelligence. While it is a powerful tool, it should not be abused. The best is to couple it with a well-made tree structure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"9-quilibrez-langage-naturel-et-arbre-dcisionnel\"><span class=\"ez-toc-section\" id=\"Balance_natural_language_and_decision_tree\"><\/span>Balance natural language and decision tree<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br>Neither approach is better than the other. They each have their advantages. The ideal is a mixture of both. The most effective way is to start with a decision tree and develop natural language learning little by little.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant9.png\" alt=\"\" class=\"wp-image-1612\" width=\"337\" height=\"216\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant9.png 673w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant9-300x193.png 300w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>The Decision Tree<\/strong><\/li><\/ul>\n\n\n\n<p>It is composed of menu type interactions, buttons and quick answers. Funnel flow to the precise answer.<br><br>&#8211; The automation of the answers allows the user to be guided towards a goal<br>&#8211; Provides controlled communication<br>&#8211; Quick to set up<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant10.png\" alt=\"\" class=\"wp-image-1614\" width=\"252\" height=\"117\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant10.png 503w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant10-300x140.png 300w\" sizes=\"auto, (max-width: 252px) 100vw, 252px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Natural Language<\/strong><\/li><\/ul>\n\n\n\n<p>It manages user interactions in natural language with a recognition of the user&#8217;s intentions via our NLP (Natural Language Processing) algorithms<br><br>&#8211; Offers great freedom to the user<br>&#8211; Total conversational experience<br>&#8211; More personal connection to the brand<\/p>\n\n\n\n<p><br>On the <a href=\"\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Botnation chatbot creation<\/a> platform you can use both simultaneously and without limitation.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"10-prvoyez-des-alternatives--votre-chatbot\"><span class=\"ez-toc-section\" id=\"Plan_alternatives_to_your_ChatBot\"><\/span><br>Plan alternatives to your ChatBot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br>When your ChatBot can&#8217;t answer a question, you need to provide your users with alternatives: a link to an online FAQ, a phone number, a conversational form or an email sent via the ChatBot.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant11.png\" alt=\"\" class=\"wp-image-1616\" width=\"372\" height=\"229\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant11.png 743w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant11-300x185.png 300w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/figure><\/div>\n\n\n\n<p>The ideal solution is<strong>the<\/strong>&#8220;<strong>escalation to human<\/strong>&#8220;. That is, a person can override the ChatBot and continue the conversation with the user. This is particularly effective for a customer service department. The ChatBot will handle the 60% of recurring questions and will hand over to the advisors for sensitive or high value-added questions.<br><br><strong>Tip<\/strong>: Configure your Botnation Chatbot to offer escalation to the human only when your advisors are available and offer an alternative solution the rest of the time<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"11-ne-laissez-pas-dimpasse-dans-votre-chatbot\"><span class=\"ez-toc-section\" id=\"Dont_leave_a_dead_end_in_your_ChatBot\"><\/span>Don&#8217;t leave a dead end in your ChatBot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><br>The user should always be able to interact and continue the discussion.<br>When designing your ChatBot, make the ChatBot the one who leads the conversation.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant12.png\" alt=\"\" class=\"wp-image-1618\" width=\"265\" height=\"205\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant12.png 530w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant12-300x232.png 300w\" sizes=\"auto, (max-width: 265px) 100vw, 265px\" \/><\/figure><\/div>\n\n\n\n<p>To flush out the dead ends, do as much testing as possible internally before publishing your chatbot on Facebook Messenger or your website. Also consider putting &#8220;Back&#8221; and &#8220;Menu&#8221; buttons at the end of the answer.<br><br><strong>Tip <\/strong>: Do not rely solely on the Persistent Menu because few users know how to use it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"12-soyez-cohrent-dans-lergonomie\"><span class=\"ez-toc-section\" id=\"Be_consistent_in_the_ergonomics\"><\/span>Be consistent in the ergonomics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The key here is to be consistent in your navigation mechanics. The basis is to place the buttons that have a similar function always in the same order with the same nomenclature. This will help you to avoid misrouting your chatbot users.  <\/p>\n\n\n\n<p>Example: If I place a &#8220;YES&#8221; button on the left and a &#8220;NO&#8221; button on the right, the same order must be found everywhere in the bot. This should apply to all variants such as &#8220;OK, CONFIRM, SAVE, etc.&#8221; on the left and &#8220;CANCEL, DELETE, etc.&#8221; on the right<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant13.png\" alt=\"\" class=\"wp-image-1620\" width=\"377\" height=\"162\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant13.png 754w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant13-300x129.png 300w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Tip<\/strong>: The use of emojis and icons help to immediately identify the function of the Buttons and Quick Answers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"13-confirmez-les-actions-dacquisition-demail-dabonnement-etc\"><span class=\"ez-toc-section\" id=\"Confirm_email_acquisition_subscription_actions_etc\"><\/span>Confirm email acquisition, subscription actions, etc.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is a question of transparency towards the user. Think RGPD! This strengthens the relationship of trust with your ChatBot and therefore with your brand.<\/p>\n\n\n\n<p>A notification that the user has not voluntarily subscribed to will be considered spam.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant14.png\" alt=\"\" class=\"wp-image-1622\" width=\"331\" height=\"162\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant14.png 661w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant14-300x147.png 300w\" sizes=\"auto, (max-width: 331px) 100vw, 331px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Tip<\/strong>: Always include the ability to unsubscribe from ChatBot notifications. In the Persistent Menu for example.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"14-ne-demandez-pas-plusieurs-fois-la-mme-information\"><span class=\"ez-toc-section\" id=\"Do_not_ask_for_the_same_information_more_than_once\"><\/span>Do not ask for the same information more than once<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A robot is not supposed to have memory problems. Once the user has answered a question, do not ask them a second time. Remember to store the answers in the chatbot&#8217;s variables once and for all.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant15.png\" alt=\"\" class=\"wp-image-1624\" width=\"352\" height=\"154\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant15.png 703w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant15-300x131.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant15-700x308.png 700w\" sizes=\"auto, (max-width: 352px) 100vw, 352px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Tip <\/strong>: When you ask a question, provide alternative sequences in your bot when the user has already answered it.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"une-fois-le-chatbot-lance\"><span class=\"ez-toc-section\" id=\"Once_the_chatbot_is_launched%E2%80%A6\"><\/span>Once the chatbot is launched&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>It&#8217;s not over yet! The first few days of use will be crucial to verify that your chatbot behaves well. Referral errors can always happen, you must remain vigilant and correct your aim if necessary. Also, the analysis of the statistics will allow you to improve it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"15-vitez-les-redondances\"><span class=\"ez-toc-section\" id=\"Avoid_redundancy\"><\/span>Avoid redundancy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most common example is the default message when the ChatBot does not understand the user. Most of the time ChatBots just reply in a loop &#8220;Sorry, I don&#8217;t understand.&#8221; Nothing could be more frustrating for a user.  <\/p>\n\n\n\n<p>In this case, the first thing is to provide variations in the answers (EX: &#8220;I&#8217;m not sure I understand&#8221; I&#8217;m only a ChatBot, I can&#8217;t know everything&#8221;, etc.).  <\/p>\n\n\n\n<p>The second is to offer an alternative when the ChatBot really can&#8217;t answer a question. For example, you can configure your Botnation Chatbot so that after the 3rd error message, it explains its scope of action again and offers options in the form of buttons (return to the menu, help section, contact us&#8230;).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant16.png\" alt=\"\" class=\"wp-image-1626\" width=\"413\" height=\"134\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant16.png 826w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant16-300x97.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant16-768x248.png 768w\" sizes=\"auto, (max-width: 413px) 100vw, 413px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Tip <\/strong>: The Chatbot can also propose to contact a physical person in chat<a href=\"https:\/\/help.botnation.ai\/fr\/articles\/1865581-fonction-de-transfert-escalade-pour-transferer-la-discussion-vers-un-humain\">(escalation to human<\/a>).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"16-prvoyez-le-retour-dun-utilisateur\"><span class=\"ez-toc-section\" id=\"Plan_for_a_returning_user\"><\/span><br>Plan for a returning user<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When a user comes back to your ChatBot, you must avoid him\/her to repeat the same path as the first time.<\/p>\n\n\n\n<p>He already knows your Bot, no need to explain everything again. Get to the point. Take advantage of the information gleaned from their previous visit to provide them with personalized content.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant17.png\" alt=\"\" class=\"wp-image-1628\" width=\"432\" height=\"187\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant17.png 863w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant17-300x130.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant17-768x333.png 768w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/figure><\/div>\n\n\n\n<p>Tip: You can change the greeting for this occasion (Ex: &#8220;Nice to see you again X! What can I do for you this time?&#8221;).  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"17-grez-les-questions-et-messages-hors-sujet-courants\"><span class=\"ez-toc-section\" id=\"Manage_common_off-topic_questions_and_messages\"><\/span>Manage common off-topic questions and messages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Think back to the first time you used Siri. You probably asked a lot of incongruous questions to see how she would react. Tell yourself that your users will do the same with your ChatBot.<br>For a truly user-friendly experience, you owe it to yourself to respond. This is the perfect opportunity to give your ChatBot some personality.<\/p>\n\n\n\n<p>Don&#8217;t lose sight of the image you want to convey. If you make a <a href=\"https:\/\/blog2.botnation.ai\/en\/bank-of-polynesia\/\">Banking ChatBot<\/a>, it may not need to tell jokes to entertain the user. A simple &#8220;Sorry, but I&#8217;m a strictly professional ChatBot. How about we get back to more serious matters?&#8221; will do the trick. The key is to respond.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant18.png\" alt=\"\" class=\"wp-image-1630\" width=\"383\" height=\"148\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant18.png 766w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant18-300x116.png 300w\" sizes=\"auto, (max-width: 383px) 100vw, 383px\" \/><\/figure><\/div>\n\n\n\n<p>Tip: Your ChatBot will receive insults, unfortunately this is inevitable. Choose to ignore them rather than respond to them. Even with humor, this tends to encourage this type of user.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"18-multipliez-les-kpis-et-les-donnes-utilisateurs\"><span class=\"ez-toc-section\" id=\"Multiply_KPIs_and_user_data\"><\/span>Multiply KPIs and user data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is essential to know your users and how they use your ChatBot. For that, nothing could be simpler, integrate in your ChatBot a maximum of variables whose value will change according to the behavior and choices of your users (Ex: Variable &#8220;Interest&#8221; -> Value &#8220;Sport&#8221; or Variable &#8220;Passage_Fees&#8221; -> Value &#8220;Yes&#8221;).<\/p>\n\n\n\n<p>We advise you to configure your statistics in the dedicated tab, by adding tracking tags and creating conversion funnels.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant19-1024x332.png\" alt=\"\" class=\"wp-image-1632\" width=\"512\" height=\"166\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant19-1024x332.png 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant19-300x97.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant19-768x249.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant19.png 1036w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p>Tip: Export your chatbot user data into Google Sheets and take advantage of the power of this spreadsheet to analyze it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"19--utilisez-les-notifications-de-manire-cible\"><span class=\"ez-toc-section\" id=\"Use_notifications_in_a_targeted_way\"><\/span>Use notifications in a targeted way<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p> <br>Used properly, your ChatBot notifications can become a surgical targeting marketing tool. There are several kinds of notifications: the punctual notification (at such time, such days), the periodic notification (every X days at such time) and the reminder notification (triggered after X time of inactivity)<\/p>\n\n\n\n<p>Thanks to the data you have accumulated on your users, you will be able to target them precisely and send them highly personalized messages, which will considerably increase their chances of being read.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant20.png\" alt=\"\" class=\"wp-image-1634\" width=\"363\" height=\"142\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant20.png 726w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant20-300x117.png 300w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/figure><\/div>\n\n\n\n<p>Tip: In an e-commerce ChatBot, use a &#8220;Shopping Cart Abandoned&#8221; notification when the user has selected a product but has not gone further in the conversation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"accompagnez-votre-chatbot-dans-son-apprentissage\"><span class=\"ez-toc-section\" id=\"Accompany_your_ChatBot_in_its_learning_process\"><\/span>Accompany your ChatBot in its learning process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A ChatBot is never finished. Once published, his apprenticeship begins.<br>It is important to monitor the use of your users. Only with this data can you correct\/educate the ChatBot.<br>The vocabulary your users will use will probably be quite different from what you had planned. You will need to constantly teach your ChatBot new phrases.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant21.png\" alt=\"\" class=\"wp-image-1638\" width=\"371\" height=\"133\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant21.png 741w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/Chatbot-performant21-300x107.png 300w\" sizes=\"auto, (max-width: 371px) 100vw, 371px\" \/><\/figure><\/div>\n\n\n\n<p>Tip: Botnation offers the possibility to A\/B test all the content of your ChatBot. We even have an automatic optimization tool. We also have a recommendation engine for new keywords.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>A sculpin, more than any other, does not forgive a bad first impression. Even if you add buttons and videos, it is still a conversation. And the fluidity of this conversation is essential.<\/p>\n\n\n\n<p>This list of tips is not meant to be exhaustive, but by following them, you will avoid many pitfalls.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Out of the 300,000 ChatBots created on Messenger, it is clear that a large majority of them offer a poor and disappointing user experience. This is due to the fact &hellip; <\/p>\n","protected":false},"author":1,"featured_media":1596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[70],"class_list":["post-1713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot-en","tag-top-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 20 commandments of an effective and efficient chatbot! - Botnation<\/title>\n<meta name=\"description\" content=\"Many of you ask us for advice on how to improve your chatbots, we give you our recommendations!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 20 commandments of an effective and efficient chatbot! - Botnation\" \/>\n<meta property=\"og:description\" content=\"Many of you ask us for advice on how to improve your chatbots, we give you our recommendations!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/\" \/>\n<meta property=\"og:site_name\" content=\"Botnation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botnationAI\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-10T11:42:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-24T06:25:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"961\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Amandine Carpentier\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@l_love_y0u\" \/>\n<meta name=\"twitter:site\" content=\"@botnationai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amandine Carpentier\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/\"},\"author\":{\"name\":\"Amandine Carpentier\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#\\\/schema\\\/person\\\/2d617349293f41f91c76f9f8b01915da\"},\"headline\":\"The 20 commandments of an effective and efficient chatbot!\",\"datePublished\":\"2022-02-10T11:42:55+00:00\",\"dateModified\":\"2022-02-24T06:25:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/\"},\"wordCount\":2416,\"publisher\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/chatbot-performant1.png\",\"keywords\":[\"top\"],\"articleSection\":[\"Chatbot\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/\",\"name\":\"The 20 commandments of an effective and efficient chatbot! - Botnation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/chatbot-performant1.png\",\"datePublished\":\"2022-02-10T11:42:55+00:00\",\"dateModified\":\"2022-02-24T06:25:15+00:00\",\"description\":\"Many of you ask us for advice on how to improve your chatbots, we give you our recommendations!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/chatbot-performant1.png\",\"contentUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/chatbot-performant1.png\",\"width\":961,\"height\":372,\"caption\":\"Chatbot choice\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/tips-catbot-efficient-and-performing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 20 commandments of an effective and efficient chatbot!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/\",\"name\":\"Botnation AI\",\"description\":\"Chatbot\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#organization\",\"name\":\"Botnation AI\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/botnation_ai_logo_mini-1.png\",\"contentUrl\":\"https:\\\/\\\/blog2.botnation.ai\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/botnation_ai_logo_mini-1.png\",\"width\":167,\"height\":35,\"caption\":\"Botnation AI\"},\"image\":{\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/botnationAI\",\"https:\\\/\\\/x.com\\\/botnationai\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/botnation\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog2.botnation.ai\\\/en\\\/#\\\/schema\\\/person\\\/2d617349293f41f91c76f9f8b01915da\",\"name\":\"Amandine Carpentier\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g\",\"caption\":\"Amandine Carpentier\"},\"description\":\"Passionate about writing, my strong involvement in the marketing and technology sectors, especially chatbot and conversational marketing, allows me to write content on many subjects.\",\"sameAs\":[\"https:\\\/\\\/botnation.ai\\\/\",\"https:\\\/\\\/x.com\\\/l_love_y0u\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The 20 commandments of an effective and efficient chatbot! - Botnation","description":"Many of you ask us for advice on how to improve your chatbots, we give you our recommendations!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/","og_locale":"en_US","og_type":"article","og_title":"The 20 commandments of an effective and efficient chatbot! - Botnation","og_description":"Many of you ask us for advice on how to improve your chatbots, we give you our recommendations!","og_url":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/","og_site_name":"Botnation","article_publisher":"https:\/\/www.facebook.com\/botnationAI","article_published_time":"2022-02-10T11:42:55+00:00","article_modified_time":"2022-02-24T06:25:15+00:00","og_image":[{"width":961,"height":372,"url":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1.png","type":"image\/png"}],"author":"Amandine Carpentier","twitter_card":"summary_large_image","twitter_creator":"@l_love_y0u","twitter_site":"@botnationai","twitter_misc":{"Written by":"Amandine Carpentier","Est. reading time":"17 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#article","isPartOf":{"@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/"},"author":{"name":"Amandine Carpentier","@id":"https:\/\/blog2.botnation.ai\/en\/#\/schema\/person\/2d617349293f41f91c76f9f8b01915da"},"headline":"The 20 commandments of an effective and efficient chatbot!","datePublished":"2022-02-10T11:42:55+00:00","dateModified":"2022-02-24T06:25:15+00:00","mainEntityOfPage":{"@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/"},"wordCount":2416,"publisher":{"@id":"https:\/\/blog2.botnation.ai\/en\/#organization"},"image":{"@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1.png","keywords":["top"],"articleSection":["Chatbot"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/","url":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/","name":"The 20 commandments of an effective and efficient chatbot! - Botnation","isPartOf":{"@id":"https:\/\/blog2.botnation.ai\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#primaryimage"},"image":{"@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#primaryimage"},"thumbnailUrl":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1.png","datePublished":"2022-02-10T11:42:55+00:00","dateModified":"2022-02-24T06:25:15+00:00","description":"Many of you ask us for advice on how to improve your chatbots, we give you our recommendations!","breadcrumb":{"@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#primaryimage","url":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1.png","contentUrl":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/chatbot-performant1.png","width":961,"height":372,"caption":"Chatbot choice"},{"@type":"BreadcrumbList","@id":"https:\/\/blog2.botnation.ai\/en\/tips-catbot-efficient-and-performing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog2.botnation.ai\/en\/"},{"@type":"ListItem","position":2,"name":"The 20 commandments of an effective and efficient chatbot!"}]},{"@type":"WebSite","@id":"https:\/\/blog2.botnation.ai\/en\/#website","url":"https:\/\/blog2.botnation.ai\/en\/","name":"Botnation AI","description":"Chatbot","publisher":{"@id":"https:\/\/blog2.botnation.ai\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog2.botnation.ai\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog2.botnation.ai\/en\/#organization","name":"Botnation AI","url":"https:\/\/blog2.botnation.ai\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog2.botnation.ai\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/01\/botnation_ai_logo_mini-1.png","contentUrl":"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/01\/botnation_ai_logo_mini-1.png","width":167,"height":35,"caption":"Botnation AI"},"image":{"@id":"https:\/\/blog2.botnation.ai\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/botnationAI","https:\/\/x.com\/botnationai","https:\/\/www.linkedin.com\/company\/botnation"]},{"@type":"Person","@id":"https:\/\/blog2.botnation.ai\/en\/#\/schema\/person\/2d617349293f41f91c76f9f8b01915da","name":"Amandine Carpentier","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/55757775150a240578e93c3ee59e283e5a428f045968f7f01ca1e7698cd1042b?s=96&d=mm&r=g","caption":"Amandine Carpentier"},"description":"Passionate about writing, my strong involvement in the marketing and technology sectors, especially chatbot and conversational marketing, allows me to write content on many subjects.","sameAs":["https:\/\/botnation.ai\/","https:\/\/x.com\/l_love_y0u"]}]}},"_links":{"self":[{"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/posts\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/comments?post=1713"}],"version-history":[{"count":0,"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/posts\/1713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/media\/1596"}],"wp:attachment":[{"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/categories?post=1713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog2.botnation.ai\/en\/wp-json\/wp\/v2\/tags?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}