{"id":1666,"date":"2022-02-09T12:08:47","date_gmt":"2022-02-09T11:08:47","guid":{"rendered":"https:\/\/blog2.botnation.ai\/?p=1666"},"modified":"2023-02-03T10:08:18","modified_gmt":"2023-02-03T09:08:18","slug":"analyse-chatbot","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/","title":{"rendered":"Analyze the performance of your chatbot with Botnation"},"content":{"rendered":"\n<p>How do you know if <a href=\"\/site\/en\/chatbot-definition\/\">your chatbot<\/a> is performing well? Does it meet the needs of users? And above all, how to improve it? We will see below a list of essential performance indicators and where to find them on our platform.<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#VOLUME_OF_ACTIVITY\" >VOLUME OF ACTIVITY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#INTERACTION_RATE\" >INTERACTION RATE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#TRANSFORMATION_RATE\" >TRANSFORMATION RATE<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#Buttons_and_Quick_Replies\" >Buttons and Quick Replies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#Sequences\" >Sequences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#Sequence_of_sequences\" >Sequence of sequences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#PERFORMANCE_OF_ARTIFICIAL_INTELLIGENCE\" >PERFORMANCE OF ARTIFICIAL INTELLIGENCE<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#Non-response_rate\" >Non-response rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#Recurring_errors\" >Recurring errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#Frequently_asked_questions\" >Frequently asked questions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/#QUALITATIVE_INDICATORS\" >QUALITATIVE INDICATORS<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\" id=\"volume-d-activite\"><span class=\"ez-toc-section\" id=\"VOLUME_OF_ACTIVITY\"><\/span>VOLUME OF ACTIVITY<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The number of unique users of your chatbot is the first performance indicator of your chatbot.<br>The cumulative total is visible from the dashboard on the cartridge of your chatbot.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"95\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-10.png\" alt=\"\" class=\"wp-image-1753\"\/><\/figure>\n<\/div>\n\n\n<p>You can see its evolution by day \/ week \/ month \/ year in the Statistics tab.<br>This is where you can see if an advertising campaign or chatbot improvements have had the desired impact.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-11-1024x596.png\" alt=\"\" class=\"wp-image-1756\" width=\"813\" height=\"472\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-11-1024x596.png 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-11-300x175.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-11-768x447.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-11.png 1267w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"taux-d-interaction\"><span class=\"ez-toc-section\" id=\"INTERACTION_RATE\"><\/span>INTERACTION RATE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>What we are trying to analyze here is <strong>user engagement.<\/strong> On Botnation this is shown by the graph of the volume of incoming and outgoing messages from your chatbot in the Statistics tab.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-12.png\" alt=\"\" class=\"wp-image-1758\" width=\"701\" height=\"638\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-12.png 880w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-12-300x273.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-12-768x699.png 768w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/figure>\n<\/div>\n\n\n<p>The ratio between these two indicators is variable depending on the nature of your chatbot (some are more talkative than others). What matters most is that they evolve in a constant and regular way.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"taux-de-transformation\"><span class=\"ez-toc-section\" id=\"TRANSFORMATION_RATE\"><\/span>TRANSFORMATION RATE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It is about measuring the success rate of a given action, whether it is the visit of a sequence, the simple click of a button or the completion of a form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"boutons-et-reponses-rapides\"><span class=\"ez-toc-section\" id=\"Buttons_and_Quick_Replies\"><\/span>Buttons and Quick Replies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To identify whether a button has been clicked, Botnation offers statistics directly visible in the build interface. You will know the performance of each button or quick response: number of views and clicks.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"84\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-4.png\" alt=\"\" class=\"wp-image-1421\"\/><\/figure><\/div>\n\n\n\n<p>To improve the performance of a button you can use Botnation&#8217;s <strong>AB Testing<\/strong> features by pitting multiple BOMs against each other and\/or changing the display order. You can then compare and optimize yourself or let <a href=\"https:\/\/blog2.botnation.ai\/en\/department-var-chatbot\/\">the chatbot do it automatically with<\/a> the option &#8220;Optimized by AI. This also works with carousels.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"264\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-13-1024x264.png\" alt=\"\" class=\"wp-image-1760\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-13-1024x264.png 1024w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-13-300x77.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-13-768x198.png 768w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-13.png 1267w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/help.botnation.ai\/en\/articles\/1295722-chatbot-a-b-testing-optimizations\" target=\"_blank\" rel=\"noreferrer noopener\">\u25ba Learn more about A\/B Testing<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sequences\"><span class=\"ez-toc-section\" id=\"Sequences\"><\/span>Sequences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the construction interface you will also find the number of visits of a sequence.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"195\" height=\"81\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-14.png\" alt=\"\" class=\"wp-image-1762\"\/><\/figure>\n<\/div>\n\n\n<p>But to follow the evolution of the volume of visits of a sequence, the best is to add <strong>Trackers<\/strong> whose graphs will be visible in the Statistics tab.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-15.png\" alt=\"\" class=\"wp-image-1764\" width=\"661\" height=\"532\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-15.png 883w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-15-300x242.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-15-768x618.png 768w\" sizes=\"auto, (max-width: 661px) 100vw, 661px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/help.botnation.ai\/en\/articles\/4535958-the-tracking-stats\" target=\"_blank\" rel=\"noreferrer noopener\">\u25ba Learn more about Trackers<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"enchainement-de-sequences\"><span class=\"ez-toc-section\" id=\"Sequence_of_sequences\"><\/span>Sequence of sequences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We will speak here of <strong>conversion funnels<\/strong> or <strong>Funnels<\/strong>. This feature allows you to have detailed statistics to follow the volume of visits of a sequence (e.g. to know which question of a form users answer).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/downloads.intercomcdn.com\/i\/o\/398119844\/5de63ab14cc6bdf31aa3391e\/les_funnels.jpg\" alt=\"the funnels\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/help.botnation.ai\/en\/articles\/5594766-statistics-the-conversion-funnels\" target=\"_blank\" rel=\"noreferrer noopener\">\u25ba Learn more about Funnels<\/a><\/p>\n\n\n\n<p><em><mark style=\"background-color:#ffffff\" class=\"has-inline-color has-light-green-cyan-color\"><strong>Tips: The main data in the Statistics tab can be exported to Excel.<\/strong><\/mark><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performances-de-l-intelligence-artificielle\"><span class=\"ez-toc-section\" id=\"PERFORMANCE_OF_ARTIFICIAL_INTELLIGENCE\"><\/span>PERFORMANCE OF ARTIFICIAL INTELLIGENCE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This is about measuring a crucial element: the efficiency of your chatbot&#8217;s AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"taux-de-non-reponse\"><span class=\"ez-toc-section\" id=\"Non-response_rate\"><\/span>Non-response rate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This graph, which can be found in the Statistics tab, shows the number of times the chatbot has failed to respond to the user. Obviously, this is a statistic that we try to keep as low as possible.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-16.png\" alt=\"\" class=\"wp-image-1766\" width=\"660\" height=\"555\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-16.png 882w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-16-300x252.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-16-768x646.png 768w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"erreurs-recurrentes\"><span class=\"ez-toc-section\" id=\"Recurring_errors\"><\/span>Recurring errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To find out which requests have set your chatbot at fault, this is done in the AI tab under <strong>Recommendation Engine<\/strong>. As the name suggests, not only will you find the details of the requests classified by order of recurrence but also suggestions for improving your AI.<br>This is where you&#8217;ll see if it&#8217;s enough to simply add new AI rules or create new content.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/botnation.intercom-attachments-7.com\/i\/o\/327525571\/4b590a917526572e8ef4f299\/dLwC1_hldAeh4hPDs9F-QdMi4ciZYbTwxEz5R5oHPNC3v_YI6lqpQzflbfLX-3xAuNqc6JTDUCrCrEUbZxlvDYEEY7Y8koLKsz0fM4i_qYvPWUCFUjL1eAKWLiwrhCRBMpltp1b4?expires=1619262000&amp;signature=b37bce248651ac081d6cb5df43314cfbf068169a9e137e9f316defa4369d7758\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/help.botnation.ai\/en\/articles\/5947879-recommendation-engine\" target=\"_blank\" rel=\"noreferrer noopener\">\u25ba Learn more about the Recommendation Engine<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"questions-frequentes\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To know the most frequent requests made to your chatbot, Botnation offers a visual solution: <strong>the Word Cloud<\/strong>. By hovering your mouse over a word you will know how many times it has been used in the selected time period.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-17.png\" alt=\"\" class=\"wp-image-1768\" width=\"699\" height=\"620\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-17.png 881w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-17-300x266.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-17-768x682.png 768w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/figure>\n<\/div>\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"indicateurs-qualitatifs\"><span class=\"ez-toc-section\" id=\"QUALITATIVE_INDICATORS\"><\/span>QUALITATIVE INDICATORS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beyond quantitative indicators, the best way to know if your chatbot is appreciated by your users is to conduct a <strong>satisfaction survey<\/strong>. A few questions at the end of the course will give you more information. On Botnation it is very easy to implement thanks to our exclusive <strong>survey<\/strong> features.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"345\" height=\"335\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-18.png\" alt=\"\" class=\"wp-image-1770\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-18.png 345w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2022\/02\/image-18-300x291.png 300w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">&#8211;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>As you can see, Botnation has all the tools you need to analyze your chatbot&#8217;s performance and help it grow. Our advice for an optimal chatbot: do this analysis at least once a month.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>How do you know if your chatbot is performing well? Does it meet the needs of users? And above all, how to improve it? We will see below a list &hellip; <\/p>\n","protected":false},"author":6,"featured_media":1731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[62],"class_list":["post-1666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chatbot-en","tag-top-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyze the performance of your chatbot with Botnation - Botnation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/en\/analyse-chatbot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analyze the performance of your chatbot with Botnation - Botnation\" \/>\n<meta property=\"og:description\" content=\"How do you know if your chatbot is performing well? 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