{"id":10021,"date":"2025-12-26T16:29:15","date_gmt":"2025-12-26T15:29:15","guid":{"rendered":"https:\/\/blog2.botnation.ai\/sncf-ter-chatbot-voyageurs-regionaux\/"},"modified":"2025-12-26T16:29:16","modified_gmt":"2025-12-26T15:29:16","slug":"sncf-ter-chatbot-voyageurs-regionaux","status":"publish","type":"post","link":"https:\/\/blog2.botnation.ai\/en\/sncf-ter-chatbot-voyageurs-regionaux\/","title":{"rendered":"SNCF TER: the chatbot with 23 million messages that centralises fares, services and assistance for regional travellers"},"content":{"rendered":"\n<p>How can we provide clear, instant and local information to millions of passengers who use regional trains every day?<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2025\/12\/botnation-use-case-sncf-ter.png\" alt=\"\" class=\"wp-image-9913\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2025\/12\/botnation-use-case-sncf-ter.png 500w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2025\/12\/botnation-use-case-sncf-ter-300x300.png 300w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2025\/12\/botnation-use-case-sncf-ter-150x150.png 150w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2025\/12\/botnation-use-case-sncf-ter-120x120.png 120w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n<p>This is the challenge taken up by <a href=\"https:\/\/www.sncf-voyageurs.com\/fr\/voyagez-avec-nous\/en-france\/ter\/\" target=\"_blank\" rel=\"noreferrer noopener\">SNCF TER<\/a>, which provides daily transport services in dozens of French regions.<\/p>\n\n<p>Between timetables, season tickets, disruptions, requests for assistance and lost property, users have many questions, which are often urgent.<\/p>\n\n<p>Until now, these requests have been flooding call centres and traditional contact channels, tying up teams with simple enquiries.<\/p>\n\n<p>To improve responsiveness and modernise passenger relations, local SNCF entities have chosen <a href=\"https:\/\/botnation.ai\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Botnation<\/a> to create a regionalised virtual assistant capable of responding 24 hours a day, 7 days a week.<\/p>\n\n<p>Suitable for regional brands such as <a href=\"https:\/\/nomad.normandie.fr\/le-reseau-nomad-train\" target=\"_blank\" rel=\"noreferrer noopener\">Nomad Train in Normandy<\/a> and <a href=\"https:\/\/www.ter.sncf.com\/centre-val-de-loire\" target=\"_blank\" rel=\"noreferrer noopener\">R\u00e9mi in Centre Val-de-Loire<\/a>, the chatbot guides users step by step through fares, season tickets, delays, lost property, accessibility and combined services.<\/p>\n\n<p>With over 23 million messages exchanged and 1.8 million engaged users, these regional digital assistants demonstrate the tangible impact of conversational AI in public service.<\/p>\n\n<p>Discover the Botnation chatbot, now offering clearer passenger information and a closer, simpler and more modern TER experience.<\/p>\n\n<div class=\"wp-block-zoho-zoho-forms\"><iframe loading=\"lazy\" height=\"600px\" width=\"100%\" frameborder=\"0\" allow=\"geolocation;microphone;camera\" src=\"https:\/\/forms.zohopublic.eu\/botnationai1\/form\/TlchargerlecasclientSNCFTER\/formperma\/rNoTv11AaDvPoVwkTLKk2ydPZHe3UlixfNYB8d3sRPQ\"> <\/iframe><\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Summary<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blog2.botnation.ai\/en\/sncf-ter-chatbot-voyageurs-regionaux\/#Un_service_public_regional_en_pleine_transformation_digitale\" >Un service public r\u00e9gional en pleine transformation digitale<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blog2.botnation.ai\/en\/sncf-ter-chatbot-voyageurs-regionaux\/#The_challenge_making_passenger_information_more_fluid_and_accessible\" >The challenge: making passenger information more fluid and accessible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blog2.botnation.ai\/en\/sncf-ter-chatbot-voyageurs-regionaux\/#The_solution_a_regionalised_chatbot_designed_with_Botnation\" >The solution: a regionalised chatbot designed with Botnation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blog2.botnation.ai\/en\/sncf-ter-chatbot-voyageurs-regionaux\/#Large-scale_digital_transformation\" >Large-scale digital transformation<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_service_public_regional_en_pleine_transformation_digitale\"><\/span>Un service public r\u00e9gional en pleine transformation digitale<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p>SNCF TER (Transports Express R\u00e9gionaux) provides thousands of journeys every day throughout France.<\/p>\n\n<p>Pr\u00e9sente dans toutes les r\u00e9gions, elle relie villes, banlieues et zones p\u00e9riurbaines, avec des enjeux majeurs : ponctualit\u00e9, interconnexion, accessibilit\u00e9 et satisfaction des voyageurs.<\/p>\n\n<p>Present in all regions, it connects cities, suburbs and peri-urban areas, with major challenges: punctuality, interconnection, accessibility and passenger satisfaction.<\/p>\n\n<p>As a result, call centres are overwhelmed and local teams are inundated with repetitive questions that are often simple to deal with.<\/p>\n\n<p>To improve service responsiveness and modernise passenger relations, SNCF has decided to introduce an intelligent digital assistant, accessible to all, 24 hours a day, 7 days a week.<\/p>\n\n<p>A unique solution, deployed with Botnation, to centralise key information for each TER region in an intuitive and fully automated chatbot.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_challenge_making_passenger_information_more_fluid_and_accessible\"><\/span>The challenge: making passenger information more fluid and accessible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The TER network is extensive and diverse.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"1002\" src=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2025\/10\/sncf-ter-messages-agent-conversationnel-service-clients.png\" alt=\"\" class=\"wp-image-9802\" style=\"width:254px;height:auto\" srcset=\"https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2025\/10\/sncf-ter-messages-agent-conversationnel-service-clients.png 530w, https:\/\/blog2.botnation.ai\/wp-content\/uploads\/2025\/10\/sncf-ter-messages-agent-conversationnel-service-clients-159x300.png 159w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><\/figure>\n<\/div>\n<p>Chaque r\u00e9gion dispose de ses propres offres tarifaires, de ses abonnements, de ses lignes et de ses particularit\u00e9s locales.<\/p>\n\n<p>For a user, finding the right information on the website could be a real headache.<\/p>\n\n<p>Today&#8217;s travellers want immediate answers, without having to fill out forms or navigate overly complex help pages.<\/p>\n\n<p>For their part, SNCF support teams had to manage an increasing volume of repetitive requests.<\/p>\n\n<p>En p\u00e9riode de travaux ou de gr\u00e8ves, ces sollicitations explosaient, mobilisant inutilement les centres d\u2019appels et les agents d\u2019accueil.<\/p>\n\n<p>The need was therefore clear: a unified digital assistant capable of responding instantly while adapting to each region.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_solution_a_regionalised_chatbot_designed_with_Botnation\"><\/span>The solution: a regionalised chatbot designed with Botnation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>In collaboration with local SNCF teams, Botnation has developed a series of regional chatbots integrated directly into TER websites.<\/p>\n\n<p>The first, named Nomad Train for Normandy, quickly inspired other regions: Hauts-de-France, Occitanie, Centre-Val de Loire and Nouvelle-Aquitaine.<\/p>\n\n<p>These virtual assistants function as genuine digital service desks: they assist travellers with their daily tasks and provide them with clear, reliable and personalised answers in a matter of seconds.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Large-scale_digital_transformation\"><\/span>Large-scale digital transformation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The adoption of Botnation regional chatbots marks a key milestone in the digitalisation of public rail services.<\/p>\n\n<p>By placing conversation at the heart of its relationship with passengers, SNCF TER simplifies procedures while promoting regional proximity.<\/p>\n\n<p>With 23 million messages exchanged and five regions connected, the TER x Botnation project is now one of the largest deployments of public chatbots in France.<\/p>\n\n<p>It proves that a well-designed conversational assistant can transform a public service&#8217;s customer relations, while boosting user satisfaction and trust.<\/p>\n\n<p>Thanks to Botnation, SNCF TER is reinventing the passenger experience: smoother, faster and, above all, more personalised.<\/p>\n\n<div class=\"wp-block-zoho-zoho-forms\"><iframe loading=\"lazy\" height=\"600px\" width=\"100%\" frameborder=\"0\" allow=\"geolocation;microphone;camera\" src=\"https:\/\/forms.zohopublic.eu\/botnationai1\/form\/TlchargerlecasclientSNCFTER\/formperma\/rNoTv11AaDvPoVwkTLKk2ydPZHe3UlixfNYB8d3sRPQ\"> <\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How can we provide clear, instant and local information to millions of passengers who use regional trains every day? This is the challenge taken up by SNCF TER, which provides &hellip; <\/p>\n","protected":false},"author":8,"featured_media":9832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-10021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-testimonials"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SNCF TER: the chatbot with 23 million messages that centralises fares, services and assistance for regional travellers - Botnation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog2.botnation.ai\/en\/sncf-ter-chatbot-voyageurs-regionaux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SNCF TER: the chatbot with 23 million messages that centralises fares, services and assistance for regional travellers - Botnation\" \/>\n<meta property=\"og:description\" content=\"How can we provide clear, instant and local information to millions of passengers who use regional trains every day? 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